Iryna Horova Biography: Net Worth, Age, Children, Husband, Career, Education, Awards

Iryna Anatoliivna Horova is a prominent Ukrainian record producer, music industry executive, and businesswoman whose strategic vision has propelled some of the region’s biggest musical talents to global stages.

As the founder and CEO of the influential label Pomitni, she has shaped careers behind acts like Jerry Heil, MONATIK, and Klavdia Petrivna, while previously co-founding MOZGI Entertainment (now MOZGI GROUP) alongside her ex-husband Potap, where she masterminded operations for Vremya i Steklo and other chart-toppers.

Horova’s blend of financial acumen and creative intuition has earned her spots on lists like “Top 30 Ukrainian Women with Remarkable Success in Business” (2021) and multiple awards for artist management excellence since 2015.

Profile

• Full Name: Iryna Anatoliivna Horova
• Stage Name: Iryna Horova
• Born: December 20, 1977
• Age: 48 years old
• Birthplace: Kyiv, Ukraine
• Nationality: Ukrainian
• Occupation: Record Producer, Music Industry Executive, Businesswoman
• Height: Unknown
• Parents: Mr. Horov and Mrs. Horova
• Siblings: Unknown
• Spouse: Oleksiy Potapenko (m. 1999–2014)
• Children: Natalia Horova and Andriy Potapenko
• Relationship: Single
• Net Worth: $5 million

Early Life and Education

Iryna Anatoliivna Horova was born on December 20, 1977, in Kyiv, Ukraine, parents referred to as Mr. Horov and Mrs. Horova. Her father, a biology and genetics teacher and public servant, though she has not publicly detailed siblings.

Horova completed her secondary education at Specialized School № 114 in Kyiv in 1994, excelling in sciences and humanities that foreshadowed her analytical edge in business.

She pursued higher studies at the Economics Faculty of Taras Shevchenko National University of Kyiv, specializing in finance, and later earned an MBA from the Kyiv-Mohyla Business School (kmbs), a rigorous program that equipped her with the tools to navigate complex industries like entertainment and media.

She is of Ukrainian ethnicity, though her religion is unknown.

Career

Iryna Horova entered the music business in the early 2000s after her finance studies, initially supporting her then-husband Oleksiy Potapenko’s early rap projects through administrative roles that evolved into hands-on production.

She co-founded MOZGI Entertainment in 2008, steering its growth into a powerhouse label that managed Vremya i Steklo and released over 300 songs, blending pop and hip-hop to dominate Ukrainian charts while expanding into film soundtracks and TV coaching gigs.

Her operational savvy turned the company into MOZGI GROUP, a multimedia entity, earning her early awards for artist management and establishing her as a behind-the-scenes architect of Eastern European hits.

Horova’s influence peaked in the 2010s as she oversaw MOZGI’s international pushes, including tours across the CIS and collaborations that propelled acts like Michelle Andrade, while advocating for women’s roles in creative industries through business clubs and rights agencies.

Following her 2014 divorce, she launched Pomitni in 2015 as a solo venture focused on scouting and nurturing talent, quickly signing Jerry Heil and Klavdia Petrivna whose viral tracks like “Ohio” and folk-pop fusions broke streaming records.

Her governance work, including national creative-industry initiatives, garnered “Best Artist Management” honors annually from 2015 onward, reflecting her knack for blending financial strategy with artistic intuition.

Iryna Horova guides Pomitni’s roster with sharp market insights, as seen in her 2025 comments on monitoring emerging stars like MONATIK to refine competitive edges amid Ukraine’s booming music scene.

Her board roles in record-rights organizations and business associations amplify her voice in policy, fostering sustainable growth for local talent while her recognition as a top businesswoman underscores a legacy of empowering voices that resonate far beyond Kyiv’s studios.

Social Media

• Instagram Handle: Unknown
• Facebook Handle: Unknown
• Twitter Handle: Unknown

Personal Life

Iryna Horova married musician Oleksiy Potapenko in 1999, a partnership that blended personal and professional worlds until their amicable divorce in 2014, during which she prioritized co-parenting their son Andriy Potapenko alongside her daughter Natalia Horova from an earlier relationship.

Now single and focused on her career, she maintains close ties with her children, often sharing subtle nods to family joys amid her demanding schedule.

Net Worth

Iryna Horova has an estimated net worth of $5 million through her commanding roles in Ukraine’s music sector.

She derives wealth from equity in Pomitni and MOZGI GROUP, management fees for high-profile artists like Jerry Heil, royalties from blockbuster releases, and consulting gigs in creative industries that capitalize on her MBA-honed expertise.