Nathalia Arcuri Biography: Partner, Age, Kids, Height, Net Worth, Parents, Books & Career, Awards

Nathalia de Oliveira Arcuri is an entrepreneur, journalist, and financial specialist who became a national figure in Brazil by pioneering financial entertainment as a tool for economic education.

She gained widespread fame through her YouTube channel, Me Poupe!, which she founded after leaving a stable career in television news to address the lack of financial literacy among the Brazilian population.

She is widely recognized for her mission to empower individuals through financial independence, specifically targeting women’s economic autonomy.

Quick Facts

• Full Name: Nathalia de Oliveira Arcuri
• Date of Birth: February 8, 1985
• Age: 41 years old
• Gender: Female
• Place of Birth: São Paulo, Brazil
• Nationality: Brazilian
• Profession: Entrepreneur, Journalist, and Financial Specialist
• Height: 1.60 m
• Weight: 54 kg
• Eye Color: Brown
• Hair Color: Brown
• Parents: N/A
• Siblings: N/A
• Spouse: N/A
• Children: N/A
• Relationship Status: Single
• Religion: Christianity
• Ethnicity: Latino
• Net Worth: $20 million

Early Life and Education

Nathalia de Oliveira Arcuri is now at the age of 41 years old.

She was born on February 8, 1985, in the city of São Paulo.

Her interest in financial planning began at the early age of seven when she started saving money to buy her own car when she turned eighteen, a goal she successfully achieved.

She grew up in a middle-class environment where she observed the impact of financial instability on families, which later informed her professional mission.

For her higher education, she attended the Centro Universitário das Faculdades Metropolitanas Unidas (FMU) in São Paulo, where she majored in Social Communication with a focus on Journalism, graduating in 2006.

She later pursued specialization in Financial Planning and Neuroeconomics to deepen her expertise in the psychological aspects of spending and saving.

Personal Life

Nathalia Arcuri’s personal life has been defined by a long-term partnership with the professional surfer and journalist Érico Borgo, one of the founders of the Omelete website.

The couple began their relationship in 2014 and shared a home in São Paulo for several years.

Throughout their relationship, they were known for their shared interests in travel and entrepreneurship.

However, in early 2023, they publicly announced their separation after nine years together, stating that they remained friends and professional admirers of one another.

Career

Nathalia de Oliveira Arcuri’s career began in broadcast journalism, where she worked as a reporter and presenter for networks such as SBT and Rede Record.

Despite her success in traditional media, she resigned in 2015 to dedicate herself entirely to the Me Poupe! project.

The YouTube channel grew exponentially, reaching millions of subscribers and evolving into a multi-platform company that offers courses, a radio show, and financial tools.

In 2019, she starred in her own reality show, Me Poupe, Dívidas Nunca Mais!, on the Band network, where she helped families reorganize their finances in four weeks.

In 2021, she was named one of the most influential women in Brazil by Forbes.

By 2024 and 2025, she shifted her company’s focus toward artificial intelligence, launching innovative tools to automate financial planning for her users.

Awards

• Prêmio Comunique-se – Best Economics Journalist (2018)
• Prêmio iBest – Best Financial Content (2020)
• Forbes Brazil – 20 Most Powerful Women (2021)
• Prêmio Influenciadores Digitais – Economy and Finance Category (2022)

Net Worth

Nathalia Arcuri’s net Worth is estimated to be $20 million.

This wealth was generated through the massive success of her company, Me Poupe!, which generates revenue through digital courses, corporate lectures, and high-value brand sponsorships.

Controversy

Nathalia Arcuri faced significant public scrutiny in early 2023 following a mass layoff at her company, Me Poupe!.

The restructuring led to the dismissal of a large portion of her staff as she transitioned the business model toward a technology-heavy, AI-driven approach.

This move sparked intense debate on social media regarding corporate ethics and the “human” side of financial coaching.

Additionally, she has occasionally faced criticism for her “tough love” approach to financial advice, which some critics argue does not always account for the systemic poverty or the extreme economic disparities present in Brazil.

Social Media

• Instagram: @nathaliaarcuri
• X: @nathaliaarcuri
• TikTok: @nathaliaarcuri
• YouTube: @MePoupe

Filmography

• Hoje em Dia (2009)
• Me Poupe, Dívidas Nunca Mais! (2019)
• Mulheres Positivas (2022)

Books

• Me Poupe! 10 passos para nunca mais faltar dinheiro no seu bolso (2018)
• Guia Prático Me Poupe! (2020)