Babba Canales Biography: Instagram, Forbes, Age, ByBabba, Parents, Net Worth, Ethnicity

Babba C. Rivera, formerly Babba Canales, is a Swedish-Chilean entrepreneur and CEO, best known for founding Ceremonia, a clean hair care brand inspired by Latinx heritage.

A Forbes 30 Under 30 honoree in Marketing & Advertising (2016), she previously worked in brand marketing at Uber and Away and founded the agency ByBabba.

Quick Facts

• Full Name: Babba C. Rivera
• Stage Name: Babba Canales
• Born: December 2, 1990
• Age: 35 years old
• Birthplace: Sweden
• Nationality: Swedish
• Occupation: Entrepreneur, Founder, And CEO
• Height: Unknown
• Parents: Unknown
• Siblings: Unknown
• Spouse: Unknown
• Children: 4
• Relationship: Married
• Net Worth: $5 million

Early Life and Education

Babba C. Rivera was born on December 2, 1990, in southern Sweden to Chilean immigrant parents who fled during the Pinochet dictatorship.

Her family briefly returned to Chile when she was three but settled back in Sweden.

Growing up in a Chilean household with traditions like specific foods and rituals, she navigated a dual identity.

She studied in Berlin during college, where she entered PR and marketing, though specific university or degree details are not publicly detailed. Her ethnicity is Swedish-Chilean, and religion is unknown.

Career

Babba Canales began her professional path in marketing and PR while studying in Berlin, later moving to Stockholm to help launch Uber in Sweden in 2013.

She advanced quickly, working on high-profile brand campaigns before joining Away as director of brand marketing.

In 2016, at age 25, she earned a spot on Forbes’ 30 Under 30 list in Marketing & Advertising for her innovative work.

She also founded ByBabba, a brand marketing agency focused on diversity and consulting for major clients.

Motivated by her heritage and a gap in inclusive hair care, she launched Ceremonia in the late 2010s as a clean, Latinx-rooted brand emphasizing rituals, natural ingredients, and representation.

The company secured significant VC funding, expanded rapidly, and became the first Latina-owned hair care line at Sephora to earn the Clean + Planet Positive seal, achieving strong retail presence and growth.

Babba C. Rivera leads Ceremonia as founder and CEO, driving its mission of inclusive, sustainable beauty while balancing motherhood and entrepreneurship.

Her influence extends through advocacy for Latinx representation in business, speaking engagements, and building a brand that celebrates heritage and clean innovation in the competitive beauty space.

Social Media

• Instagram Handle: @babba
• Facebook Handle: Babba C Rivera

Personal Life

Babba C. Rivera is married, having changed her surname to Rivera alongside her husband, and is a mother of four young daughters.

She often speaks about navigating “founderhood” and motherhood, drawing from her immigrant roots and family values.

Based in New York City, she maintains a lifestyle that integrates her Swedish-Latinx identity, professional ambitions, and family priorities, focusing on work-life balance and personal well-being.

Net Worth

Babba C. Rivera has an estimated net worth of $5 million. Her wealth primarily stems from founding and scaling Ceremonia through venture capital, product sales at major retailers, brand growth, and earlier successes with ByBabba agency work, plus marketing roles at unicorn companies like Uber and Away.