Cik Epal Biography: Net Worth, Real Name, Husband, Fair Fit, Religion, Age, Ethnicity, TikTok

Murni Mahmud, professionally known as Cik Epal, is a prominent Malaysian social media influencer, blogger, and entrepreneur.

She gained fame for her engaging content on lifestyle, beauty, fashion, and personal experiences, amassing a large following on platforms like Instagram and TikTok.

Known for her candid personality, business ventures in beauty products, and high-profile brand collaborations, Cik Epal often sparks public discussions through her viral posts and entrepreneurial success.

Profile

• Full Name: Murni Mahmud
• Stage Name: Cik Epal
• Born: 1990s
• Age: 30s
• Birthplace: Malaysia
• Nationality: Malaysian
• Occupation: Social Media Influencer, Blogger, and Entrepreneur
• Height: Unknown
• Parents: Unknown
• Siblings: Unknown
• Spouse: Jofli Abu Bakar (Jofliam) (m. 2014–2024)
• Children: Han and Yuki
• Relationship: Divorced
• Net Worth: $2 million

Early Life and Education

Murni Mahmud was born in the late 1990s in Malaysia, though her exact date of birth is not publicly known.

Her parents remain out of the spotlight, and she has not shared information about any siblings.

She keeps her educational journey private, without mentioning specific schools or degrees.

She identifies as Malay with Muslim faith, aligning with her cultural background in content and lifestyle choices.

Career

Murni Mahmud launched her career as a blogger in the late 2000s under the pseudonym Cik Epal, sharing recipes, travel stories, beauty tips, and daily life experiences.

Her relatable and friendly style quickly built a loyal audience in the Malaysian blogging community. She expanded to YouTube and Instagram, posting tutorials, product reviews, and personal insights.

Early recognition came from features among top Muslimah bloggers, and she transitioned into entrepreneurship with ventures like Fair Fit, a health and beauty brand that achieved significant sales milestones.

Murni Mahmud grew her influence through consistent content creation and collaborations, becoming a trusted voice in beauty, fashion, and lifestyle niches.

She commanded premium rates for endorsements, including up to RM100,000 for TikTok live sessions and RM250,000 for brand ambassadorships.

Her business acumen shone in product launches and partnerships, while her outspoken nature fueled viral moments.

She navigated public scrutiny, including defamation cases she won alongside her then-husband, solidifying her status as a resilient entrepreneur.

Murni Mahmud commands a strong presence in Malaysia’s digital space with her authentic approach and business ventures.

She inspires followers through motivational posts and product promotions.

Her influence drives high engagement and sales for brands, while her personal brand extends into new projects like pizza businesses amid life changes.

Cik Epal’s legacy lies in empowering women through entrepreneurship and unfiltered storytelling in the influencer industry.

Social Media

• Instagram Handle: @cikepal06
• TikTok Handle: @cikepal06
• Facebook Handle: Unknown
• Twitter Handle: Unknown

Personal Life

Murni Mahmud married businessman Jofli Abu Bakar, known as Jofliam, on June 1, 2014, and the couple welcomed two children, Han and Yuki.

Their decade-long marriage ended in divorce in October 2024 amid public allegations of infidelity and financial disputes.

She accused him of cheating with a staff member, whom he later married, leading to ongoing online exchanges and custody tensions.

Murni Mahmud focuses on her children and businesses, often sharing glimpses of her resilient lifestyle despite the high-profile fallout.

Net Worth

Murni Mahmud boasts an estimated net worth of $2 million. Her wealth stems mainly from influencer marketing, including lucrative brand deals and live sessions.

Income flows from entrepreneurial pursuits in beauty products and other ventures, bolstered by her large social media following and product endorsements.