Farah Dhukai Biography: Daughter, Net Worth, Age, Makeup Brand, Height, Ethnicity, Parents, Instagram, Husband

Farah Dhukai is a pioneering Canadian YouTube beauty guru, makeup artist, hairdresser, blogger, and entrepreneur.

She rose to fame through her honest, detailed tutorials on makeup, haircare, and DIY beauty hacks that blend everyday accessibility with high-end inspiration, amassing over 2 million YouTube subscribers and millions more on Instagram and TikTok.

She co-founded the vegan-friendly skincare and makeup brand Farsáli (now Farsali Care) with her husband, which gained massive popularity through viral products like Rose Gold Elixir and Unicorn drops, and she remains beloved for her relatable personality.

Quick Facts

• Full Name: Farah Dhukai
• Born: December 12, 1987
• Age: 38 years old
• Birthplace: Toronto, Canada
• Nationality: Canadian
• Occupation: YouTube Beauty Guru, Makeup Artist, Hairdresser, Blogger, and Entrepreneur
• Height: 1.7 m
• Parents: Mr. and Mrs. Dhukai
• Siblings: 2
• Spouse: Sal Ali (m. 2011)
• Children: Maya Ali
• Relationship: Married
• Net Worth: $2 million

Early Life and Education

Farah Dhukai was born on December 12, 1987, in Toronto, Canada. She grew up in Toronto with parents who immigrated from East Africa — her mother from Tanzania and her father from Uganda — while her family traces deeper roots to India, making her East African-Indian heritage.

She has one older sister and one older brother. Farah pursued formal training in beauty, earning an honors diploma in the makeup industry and a diploma in cosmetology science from the Aveda Institute. Her ethnicity is East African-Indian, and her religion remains unknown publicly.

Career

Farah Dhukai launched her career after graduating from beauty school and working in the industry, initially dreaming of becoming a celebrity stylist in New York at high-end salons.

She started her YouTube channel around 2010-2011 during a personal low point following a deep loss, feeling unmotivated and shy, but she grabbed a camera to share makeup and hair tutorials inspired by other creators.

Her authentic, no-nonsense style — covering everything from drugstore dupes to bold looks — quickly connected with viewers, helping her overcome shyness while building a community that felt like family.

Early videos focused on practical tips, celebrity recreations like Kylie Jenner tutorials, and honest reviews that drew steady growth through word-of-mouth and shares.

Her breakthrough came as her subscriber count climbed into the millions, fueled by consistent uploads and the launch of Farsáli in 2014 alongside her husband Sal Ali, who formulated products inspired by her beauty passion.

Viral items like the Rose Gold Elixir oil and Unicorn drops exploded in popularity, landing the brand in Sephora stores worldwide by 2017 and turning it into a multimillion-dollar business before they shifted away from most retail partners in 2020 to focus on direct-to-consumer.

She expanded to Instagram Reels and TikTok for shorter, engaging content on haircare, DIYs, and relatable mom life, while maintaining her signature long-form YouTube videos that showcase transformations and product deep-dives.

Farah Dhukai shapes beauty content through ongoing brand work with Farsali Care, family-focused videos, and authentic storytelling that resonates across generations.

Her journey from shy creator to successful entrepreneur and mother inspires aspiring influencers, proving persistence and genuine connection drive lasting impact.

Her legacy endures in democratizing beauty advice, building a supportive online family, and turning personal passions into thriving businesses that empower women worldwide.

Social Media

• Instagram Handle: @farahdhukai
• TikTok Handle: @farahdhukai
• YouTube: farahdhukai

Personal Life

Farah Dhukai married entrepreneur Sal Ali in 2011 after meeting through a mutual friend years earlier, and the couple built their lives and business together in Toronto.

They openly shared their nine-year struggle with infertility in 2020 videos, which resonated deeply with followers, before welcoming their daughter Maya Ali in late March or early April 2021.

Farah keeps much of her family life private beyond joyful glimpses on social media, focusing on motherhood, home life, and creative pursuits while prioritizing family support and self-care.

Discography/ Filmography

Not applicable (focuses on beauty content, tutorials, and entrepreneurship).

Net Worth

Farah Dhukai has an estimated net worth of $2 million. Her main income streams come from YouTube ad revenue and monetization on her long-standing channel, brand partnerships and sponsorships across Instagram and TikTok, sales and equity from the Farsáli/Farsali Care skincare and makeup line, plus merchandise or affiliate promotions tied to her beauty content.