Li Ziqi Biography: Age, Net Worth, Height, Child, Real Name, Career, Awards

Li Ziqi is a Chinese video blogger, entrepreneur, and Internet celebrity who rose to global fame through her serene, ASMR‑style videos showcasing traditional Sichuan countryside life.

Born Li Jiajia, she began uploading food and handicraft preparation videos on Meipai in 2015 before debuting on YouTube in 2017 with Making a dress out of grape skins, which quickly drew international attention for its blend of rural authenticity and high production values.

In February 2021, she set a Guinness World Record for the most subscribers on a Chinese‑language YouTube channel.

Profile

• Full name: Li Jiajia (李佳佳)
• Nickname: Li Ziqi
• Date of birth: July 6, 1990
• Age: 35 years old
• Gender: Female
• Place of birth: Pingwu County, Mianyang, Sichuan, China
• State of origin: Sichuan Province
• Nationality: Chinese
• Profession: Video blogger; Entrepreneur; Internet celebrity
• Height: 164 cm
• Weight: 45 kg
• Eye color: Dark brown
• Hair color: Brownish‑black
• Parents: Orphaned at a young age; raised by her grandparents after her father’s death and mistreatment by her stepmother
• Siblings: N/A
• Spouse: N/A
• Children: One child
• Relationship status: N/A
• Ethnicity: Han Chinese
• Net worth: US$1.4 million

Early Life and Education

Li Jiajia is now 35 years old.

She was born on July 6, 1990, in Pingwu County, Mianyang, in Sichuan Province, and orphaned at a very young age.

After her father passed away and mistreatment by her stepmother, she moved in with her grandparents, who raised her in a rural setting surrounded by traditional crafts and farming life.

Li left school at age 14 to support her grandmother, working various jobs in the city before returning home in 2012 to care for her.

Personal Life

Li Ziqi lives with her grandmother in rural Sichuan, occasionally featuring her in videos.

She has kept details of her romantic relationships and family life private; she is known to have one child, though both the child’s name and the identity of any partner are not publicly disclosed.

Career

Li Ziqi began posting short videos on Meipai in 2015, crafting each clip herself before a 2016 feature of her Peach Wine video on a major platform front page dramatically increased her following.

In 2017, she launched her YouTube channel, delivering tranquil, wordless tutorials on traditional Chinese cooking, handicrafts, and dyeing techniques, set to natural sounds and gentle music.

Her channel grew to over 23 million subscribers and 3.26 billion views by December 2024.

In 2018, she founded her own food brand, selling prepackaged products via e‑commerce, and in 2019 was awarded the People’s Daily People’s Choice Award and nominated to the All‑China Youth Federation.

Awards

• Guinness World Record for Most Subscribers for a Chinese‑language YouTube Channel (February 2021)
• People’s Daily People’s Choice Award (September 2019)
• Nomination, All‑China Youth Federation (August 2020)

Net Worth

Li Ziqi’s net worth is estimated to be US $1.4 million, primarily derived from YouTube ad revenue, brand partnerships, product sales via her food brand, and sponsored content.

Controversy

In July 2021, Li paused video production due to a legal dispute with her multi‑channel network partner over commercialization of her brand.

She sued Hangzhou Weinian in October 2021 and ultimately regained control of her brand’s intellectual property in December 2022 after a court ruling.

Social Media

• YouTube: 李子柒 Liziqi
• Weibo: @李子柒
• Instagram: @cnliziqi