Epa Colombia Biography: Daughter, Haircare Brand, Age, Partner, Ethnicity, Parents, Instagram, Height, Net Worth

Daneidy Barrera Rojas, widely known as Epa Colombia, is a Colombian influencer, entrepreneur, and businesswoman.

She first captured public attention with her lively, humorous videos cheering for the Colombian soccer team and sharing everyday content, which exploded in popularity during the late 2010s.

She built a successful beauty empire with Keratinas Epa Colombia, a line of hair straightening and keratin products promoted heavily through her social channels.

Quick Facts

• Full Name: Daneidy Barrera Rojas
• Stage Name: Epa Colombia
• Born: 9 July 1996
• Age: 29 years old
• Birthplace: Bogotá, Colombia
• Nationality: Colombian
• Occupation: Influencer, Entrepreneur, Model
• Height: Unknown
• Parents: Gerardo Barrera, Martha Rojas
• Siblings: Unknown
• Partner: Karol Samantha
• Children: Daphne Samara
• Relationship: Engaged
• Net Worth: $3 million

Early Life and Education

Daneidy Barrera Rojas was born on July 9, 1996, in Bogotá, Colombia. She is the daughter of Gerardo Barrera and Martha Rojas. No public details exist about siblings.

After high school, she enrolled in a sports training program through the Servicio Nacional de Aprendizaje (SENA) but did not complete it, citing issues related to her emerging online content.

In 2021, she began studying business administration at Fundación Universitaria Colombo Germana (Unigermana). Her ethnicity is Colombian, and her religion is unknown.

Career

Daneidy Barrera Rojas entered the public eye around 2018–2019 by posting energetic and comedic videos on social media, including one supporting the Colombian national soccer team that went viral and earned her the enduring nickname Epa Colombia.

Her raw, unfiltered style resonated with a young audience, helping her amass millions of followers quickly.

This early phase focused on humor, daily life, and national pride, establishing her as a relatable digital personality in Colombia.

She pivoted to entrepreneurship by launching Keratinas Epa Colombia, specializing in hair keratin treatments and related beauty products.

Through direct promotions on Instagram and other platforms, the brand grew rapidly, leading to high sales volumes, salon openings, and a strong market position in the hair care sector.

Her business success contrasted with ongoing controversies, including legal scrutiny over protest actions in 2019 that involved damaging TransMilenio infrastructure.

Daneidy Barrera Rojas continues to hold influence in Colombia’s influencer and beauty scenes despite her ongoing legal situation, which includes a prison sentence served at Buen Pastor facility.

Her brand operations persist, and she maintains engagement through family-oriented posts and product promotions from incarceration.

Social Media

• Instagram Handle: @epa_colombia
• Facebook Handle: Unknown
• Twitter Handle: Unknown

Personal Life

Daneidy Barrera Rojas is engaged to Karol Samantha Barbosa, her longtime partner who has remained supportive publicly during challenging times. They share a daughter, Daphne Samara, born on April 9, 2024.

Family moments, including reencounters with her child during her imprisonment, have been shared through her partner and close relatives like her father Gerardo Barrera.

Net Worth

Daneidy Barrera Rojas has an estimated net worth of around $3 million. Her primary sources of income have been her Keratinas Epa Colombia business, which generated substantial revenue from product sales and salon operations, combined with influencer earnings from brand deals, sponsored content, and her large social media following prior to and during her legal proceedings.