Jamie Genevieve Bio: Husband, Instagram, Net Worth, Net Worth, Parents, Age, Height

Jamie Grant, professionally known as Jamie Genevieve, is a Scotland beauty influencer, makeup artist, and entrepreneur.

She first rose to prominence through her YouTube channel with honest makeup tutorials, product reviews, and relatable content that appealed to a global audience.

She later founded VIEVE, a high-performance makeup brand emphasizing inclusivity and quality, which grew rapidly into one of the UK’s leading indie beauty lines.

Recognized on Forbes’ 30 Under 30 list and celebrated for her transition from department store counter work to multimillion-pound business owner, Jamie stands out for her expertise, authenticity, and influence in the digital beauty space.

Profile

• Full Name: Jamie Grant
• Stage Name: Jamie Genevieve
• Born: 25 June 1993
• Age: 32 years old
• Birthplace: Scotland
• Nationality: British (Scottish)
• Occupation: YouTube Star, Makeup Artist, and Entrepreneur
• Height: Unknown
• Parents: Mr. Grant and Mrs. Grant
• Siblings: Unknown
• Spouse: Jack McCann (m. 2019)
• Children: Romy Jack McCann
• Relationship: Married
• Net Worth: $19 million

Early Life and Education

Jamie Genevieve was born Jamie Grant on June 25, 1993, in Scotland, growing up on a housing estate in Tillicoultry, Clackmannanshire.

She comes from a working-class family with her parents, widely referred to as Mr. Grant and Mrs. Grant. Details about siblings remain unknown.

Jamie developed a passion for makeup early on and pursued training in the beauty industry, working her way up from retail roles rather than formal university education. Her ethnicity is Caucasian Scottish, and her religion is not publicly known.

Career

Jamie Genevieve started her professional path working as a makeup artist on beauty counters, including at Debenhams in Glasgow, where she honed her skills through daily client interactions and makeovers.

She began posting content on YouTube around 2015, sharing tutorials, get-ready-with-me videos, and honest opinions on products that quickly resonated with viewers seeking accessible beauty advice.

Her down-to-earth Scottish personality, combined with high-quality application techniques, helped her channel gain traction organically, leading to a loyal subscriber base and growing Instagram presence that turned her into a recognized digital creator.

She achieved major milestones by launching her own makeup brand VIEVE in 2019, starting with key products like primers and lip glosses that reflected her expertise and vision for inclusive, high-performance formulas.

The brand expanded swiftly through online sales, retail partnerships, and celebrity endorsements, earning praise for its quality and aesthetic.

Jamie balanced content creation with entrepreneurship, appearing in podcasts, interviews, and industry events while using her platform to promote positivity and self-expression in beauty.

Jamie Genevieve leads VIEVE as founder and chief creative officer, driving ongoing product launches, brand growth, and international reach that keep her at the forefront of the beauty industry.

Her YouTube channel remains active with tutorials, vlogs, and family glimpses that maintain fan connection.

The success of her business, marked by significant revenue increases and recognition in rich lists, underscores her lasting impact as a trailblazer who transformed online influence into a thriving empire.

Social Media

• Instagram Handle: @jamiegenevieve
• Facebook Handle: Unknown
• Twitter Handle: Unknown
• TikTok Handle: @jamiegenevieve
• YouTube Handle: jamiegenevieve

Personal Life

Jamie Genevieve married businessman Jack McCann in 2019 during a ceremony in Tuscany, and the couple shares a strong partnership both personally and in supporting each other’s ventures.

They welcomed their daughter, Romy Jack McCann, in 2023, and Jamie often shares heartfelt family moments while prioritizing privacy for her child.

She lives in Glasgow with Jack, their daughter, and dogs Drogba and Juno, focusing on a balanced lifestyle that includes work, motherhood, and downtime.

Net Worth

Jamie Genevieve has an estimated net worth of $19 million. She accumulates her wealth chiefly through her successful VIEVE makeup brand, which generates substantial revenue from product sales and expansions, alongside earnings from YouTube monetization, brand partnerships, sponsored content, and influencer collaborations.