Li Jiaqi Biography: Ethnicity, Instagram, Lipstick, Net Worth, Age, Height, Parents, Livestream
Li Jiaqi, born on June 7, 1992, is a Chinese influencer, entrepreneur, and live-streaming personality best known for revolutionizing online shopping in China through live commerce.
Popularly referred to as the “Lipstick King”, he rose to fame for his product reviews and record-breaking sales performances on major e-commerce platforms.
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Profile
- Full Name: Li Jiaqi
- Stage Name: Li Jiaqi
- Born: June 7, 1992
- Age: 33 years old
- Birthplace: Yueyang, Hunan Province, China
- Nationality: Chinese
- Occupation: Influencer, Live-streamer, Entrepreneur
- Height: 170 cm (5 feet 7 inches)
- Parents: Mr. Li (father) and Mrs. Li (mother)
- Siblings: Unknown
- Spouse: None
- Children: None
- Relationship: Single
- Net Worth: $100 million – $150 million
Early Life And Education
Li Jiaqi was born on June 7, 1992, in Yueyang, Hunan Province, China. He is 33 years old. He was born to Mr. and Mrs. Li. Details about his siblings are not publicly disclosed. He is ethnically Han Chinese and practices Buddhism.
Li Jiaqi grew up in a middle-class household and developed an interest in communication and performance from an early age. He completed his primary and secondary education in Hunan Province.
He later attended a vocational institution in China, where he studied subjects related to marketing and service management, which later played a significant role in his career success.

Career
Li Jiaqi began his career as a beauty advisor at a cosmetic retail store, where he gained extensive knowledge of makeup products and customer engagement.
His breakthrough came when he joined an e-commerce company and started live-streaming product demonstrations, particularly focusing on lipsticks.
His energetic presentation style, honesty in reviews, and ability to test hundreds of products in a single session quickly set him apart.
Li Jiaqi gained nationwide fame after successfully testing hundreds of lipsticks live, earning the nickname “Lipstick King”. His influence soon expanded beyond beauty products to fashion, lifestyle items, and household goods.
Over the years, Li Jiaqi has become one of China’s most influential online personalities, breaking multiple sales records during major shopping festivals.
He has collaborated with global brands, launched his own companies, and played a major role in shaping the live-commerce industry in China.
Personal Life
Chinese influencer, entrepreneur, and live-streaming personality Li Jiaqi is not married and has no children. He was previously in a romantic relationship with Wen Li, though the relationship later ended.
Regarding his height, Li Jiaqi stands at approximately 170 cm tall, which is about 5 feet 7 inches. Despite his fame, Li Jiaqi maintains a relatively private personal life and focuses heavily on his business ventures and professional growth.
Net Worth
Li Jiaqi has an estimated net worth ranging between $100 million and $150 million. His wealth comes from live-streaming sales commissions, brand endorsements, business investments, and ownership stakes in e-commerce and media companies.
He remains one of the highest-earning influencers in the world and a leading figure in digital commerce.
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