Magali Berdah Biography: Age, Net Worth, Controversies, Children, Business, Partner

Magali Berdah, born as Magali Liévois, is a French entrepreneur, talent agent, and television personality renowned for founding Shauna Events, a leading influencer marketing agency representing reality TV stars and celebrities.

Known as the “queen of influencers,” she revolutionized product placement in France, managing high-profile personalities like Nabilla Benattia and Maeva Ghennam.

Her prominence in the digital and entertainment sectors has made her a polarizing figure, recognized for both her business acumen and controversies surrounding her agency’s practices.

Profile

• Full Name: Magali Liévois
• Stage Name: Magali Berdah
• Born: 26 November, 1981
• Age: 43 years old
• Birthplace: Lyon, France
• Nationality: French
• Occupation: Entrepreneur, Talent Agent, Television Presenter
• Height: 5’6″
• Parents: Unknown
• Siblings: Sébastien Liévois
• Spouse: Samuel Berdah (m.? – 2019)
• Partner: Stéphane Teboul
• Children: Shauna Berdah, Victoria Berdah, Shelly Berdah
• Relationship: Dating
• Net Worth: $5 million USD

Early Life and Education

Magali Liévois was born on November 26, 1981, in Lyon, France. Born to parents whose names are not publicly known, both separated when she was young, leading her and her brother, Sébastien, to be raised by their grandparents, Guy and Lydie, in Saint-Tropez.

A traumatic childhood event involved an attempted kidnapping by her father, after which she remained with her grandparents while her brother returned to Lyon. Magali completed her high school education in Saint-Tropez, achieving good grades, but specific details about further education or degrees are not publicly available.

Her ethnicity is mixed (Algerian, Russian, and Ukrainian), and her religious beliefs are not publicly disclosed.

Career

Magali Berdah began her career in Saint-Tropez, working as a saleswoman before becoming an insurance and mutual insurance broker at age 20. Her early ventures into entrepreneurship were challenging; a business partnership led to significant debt and a 2019 court ruling banning her from managing companies for five years due to financial misconduct.

In 2017, she pivoted to influencer marketing, founding Shauna Events to manage reality TV stars’ brand partnerships. Her innovative approach to product placement quickly grew the agency, attracting clients like Nabilla Benattia and establishing her as a key player in France’s influencer industry.

Shauna Events saw remarkable growth, with a reported revenue of €20 million in 2019 and €40 million in 2020, per Vanity Fair, enabling some influencers to earn up to €250,000 monthly. Berdah’s influence extended to public initiatives, including collaborations with the French government during the COVID-19 pandemic to promote health guidelines and certifying Brigitte Macron’s hospital foundation Instagram account.

She also hosted Les Princes et les Princesses de l’Amour on W9 from 2018 to 2021 and appeared as a commentator on Touche pas à mon poste. However, controversies over deceptive practices, including dropshipping partnerships, led to a 2022 fallout with Banijay, which withdrew from Shauna Events.

Currently, Magali Berdah is rebuilding her career after significant setbacks. In 2024, she was cleared of bankruptcy and money laundering charges related to her earlier insurance business, BA&CO, though her mother faced a suspended sentence.

Facing financial difficulties, including a €542,000 tax debt, and a public feud with rapper Booba, who accused her of fraudulent practices, Berdah launched BrightMe, an app connecting brands with influencers, and an international agency representing 990 influencers across 20 countries. Her recent political content, including interviews with figures like Emmanuel Macron, has drawn criticism for lacking journalistic rigor, but she remains a resilient figure in the influencer space.

Social Media

• Instagram Handle: @magaliberdah
• Facebook Handle: Magali Berdah

Personal Life

Magali Berdah was married to Samuel Berdah, a garagiste, until their divorce in 2019. They have three daughters: Shauna, Victoria, and Shelly. Since 2019, she has been in a relationship with Stéphane Teboul, who works with her agency.

Berdah splits her time between Dubai and Saint-Nom-la-Bretèche, embracing a lifestyle of travel and luxury, often shared on social media.

Net Worth

Magali Berdah has an estimated net worth of $5 million USD. Her wealth primarily derives from her influencer marketing agency, Shauna Events, which generated substantial revenue at its peak, alongside income from television appearances and brand partnerships.

Further earnings come from her new venture, BrightMe, and her international influencer agency, despite financial challenges such as tax debts and legal battles.