Pixiwoo Biography: Parents, Instagram, Net Worth, Tutorial Videos, Ethnicity, YouTube, Siblings, Height, Children

Samantha Chapman and Nicola Haste, professionally known as Pixiwoo, are pioneering British makeup artists and YouTube beauty influencers who created one of the earliest and most influential beauty channels on the platform.

As professional makeup artists, the sisters gained fame for their detailed, beginner-friendly tutorials on hair, makeup looks, product reviews, celebrity recreations, and honest advice that helped shape the modern beauty YouTube space starting in the late 2000s.

They co-founded the Real Techniques brush line, which became a major success in the beauty industry, and their approachable style, sisterly chemistry, and expertise made them trailblazers for countless creators in the genre.

Profile

• Full Name: Samantha Chapman and Nicola Haste
• Stage Name: Pixiwoo
• Born: 23 August 1977 (Samantha); 20 September 1980 (Nicola)
• Age: 48 years old (Samantha); 45 years old (Nicola)
• Birthplace: England
• Nationality: British
• Occupation: Makeup Artists, YouTube Creators, Beauty Influencers, and Entrepreneurs
• Height: Unknown
• Parents: Mr. Chapman and Mrs. Chapman
• Siblings: Jim Chapman, John Chapman
• Spouse: Samantha – Ryan Andrews; Nicola – Ian Haste
• Children: Samantha – Olivia and Lily; Nicola – Harry and Edie
• Relationship: Married
• Net Worth: $3 million

Early Life and Education

Samantha Chapman was born on August 23, 1977, and Nicola Haste on September 20, 1980, in England, growing up in the Norwich area to Mr. Chapman and Mrs. Chapman. They have two brothers, Jim and John Chapman (twins).

The sisters endured a challenging childhood marked by an abusive father, which they have openly discussed in interviews and family content.

Samantha attended the College of West Anglia for her education, focusing on skills that supported her early career in makeup artistry.

Nicola pursued similar professional training in makeup. They share British ethnicity, and their religion is not publicly known.

Career

Samantha Chapman and Nicola Haste launched the Pixiwoo YouTube channel in October 2008 after Samantha, already working as a professional makeup artist, responded to a friend’s request for a smoky eye tutorial by filming a simple video instead of typing it out.

This sparked their joint venture, with early content centering on accessible makeup tutorials, hair tips, celebrity look recreations, and product breakdowns that stood out for their no-frills, expert approach.

Nicola joined fully soon after, bringing her own artistry, and their sisterly banter quickly built a loyal audience. The channel exploded in popularity during the rise of beauty YouTube, amassing millions of views and subscribers through consistent uploads that taught real techniques without overwhelming jargon.

Pixiwoo achieved major milestones by expanding beyond tutorials into vlogs, challenges, and collaborations while co-founding the Real Techniques makeup brush brand in 2011 with Sam and Nic’s input on practical designs that became hugely popular worldwide.

The sisters grew their influence through brand partnerships, appearances at events like London Fashion Week, and honest reviews that cut through hype.

They navigated transitions like family content and personal health discussions, all while maintaining the channel’s core focus on empowering viewers with skills and confidence in beauty routines.

Samantha Chapman and Nicola Haste built a lasting legacy as pioneers who helped define beauty content on YouTube, inspiring generations of creators with their authenticity and expertise.

Their Real Techniques line continues as a staple in the industry, and their influence endures through the educational value of their archived tutorials and the community they fostered.

The sisters’ work shifted beauty education toward approachable, professional-level advice that prioritizes real results over trends.

Social Media

• Instagram Handle: @samchapman (Samantha); @realnicola_haste (Nicola)
• Facebook Handle: Pixiwoo
• YouTube Handle: Pixiwoo

Personal Life

Samantha Chapman married Welsh director Ryan Andrews, and they have two daughters, Olivia and Lily. Nicola Haste married Ian Haste, and they share a son, Harry, and a daughter, Edie.

The sisters maintain close family ties, often featuring their brothers Jim and John (fellow YouTubers) in content, though they keep much of their private lives low-key.

They lead lifestyles centered on family, creative work, and wellness, with Nicola having spoken candidly about managing multiple sclerosis in recent years.

Net Worth

Samantha Chapman and Nicola Haste share a combined estimated net worth of around $3 million. Their primary sources of income stem from YouTube revenue and sponsorships through the Pixiwoo channel, earnings from the successful Real Techniques beauty brush brand they co-founded, brand collaborations in the cosmetics industry, and occasional content creation or appearances.