Sanne Josefson Biography: Husband, Ethnicity, Awards, TikTok, Religion, Brands, Children, Net Worth, Age

Sanne Josefson is a Swedish entrepreneur, lifestyle influencer, and fashion designer who gained popularity through her lifestyle blog and social media presence before founding the clothing brand “Sanne Alexandra.”

Her focus on authenticity, motherhood, and style has made her one of Sweden’s most followed lifestyle figures. Since launching her brand in 2013, Sanne has expanded her business into a full-fledged fashion label known for timeless feminine design, body-positive silhouettes, and Scandinavian simplicity.

Profile

• Full name: Sanne Alexandra Josefson
• Date of birth: August 8, 1989
• Age: 36 years old
• Gender: Female
• Place of birth: Stockholm, Sweden
• Nationality: Swedish
• Profession: Entrepreneur, Blogger, Fashion Designer, Influencer
• Height: 168 cm (5 ft 6 in)
• Weight: 56 kg (123 lbs)
• Eye color: Blue
• Hair color: Blonde
• Parents: N/A
• Siblings: One sister
• Spouse: Jacob Josefson (Swedish former professional ice hockey player, married 2018)
• Children: Frans Josefson (born 2019), Selma Josefson (born 2022)
• Relationship status: Married
• Religion: Christian
• Ethnicity: Swedish
• Net worth: $2 million – $3 million

Early Life and Education

Sanne Josefson was born in Stockholm, Sweden, on August 8, 1989. She grew up in an upper middle-class household that encouraged creativity, fashion, and entrepreneurship. While her specific educational history is not fully public, it is known that she pursued post-secondary studies in business and design before working in fashion retail and digital marketing.

These early professional experiences helped shape her understanding of branding, customer engagement, and social media aesthetics.

Personal Life

Sanne Josefson is married to Jacob Josefson, a former NHL and SHL ice hockey player who played for the New Jersey Devils and Djurgårdens IF. The couple married in 2018 and share two children—Frans, born in 2019, and Selma, born in 2022.

They reside in Stockholm, where Sanne frequently shares glimpses of their family home, interior design projects, and everyday family life.

Career

Sanne began her career as a fashion and lifestyle blogger, documenting her style choices, travels, and home décor. Her growing online audience encouraged her to turn her fashion interests into a business. In 2013, she founded Sanne Alexandra, a fashion brand initially focused on high-quality women’s pants that combined comfort and elegance. The brand’s success led to expanded product lines including dresses, blouses, denim, and accessories.

By the late 2010s, Sanne Alexandra had evolved into one of Sweden’s most recognizable independent fashion labels, featured in publications such as ELLE Sweden, Damernas Värld, and Expressen Lifestyle.

The brand emphasizes slow fashion and body positivity, often using Sanne herself as the model in campaigns. She serves as the creative director, overseeing design, campaigns, and brand strategy.

Beyond fashion, Sanne has worked as a lifestyle influencer and brand ambassador for Scandinavian and international companies in beauty, home, and wellness. She has also contributed to editorial collaborations and podcasts focused on motherhood, women’s empowerment, and entrepreneurship.

Net Worth

Sanne Josefson’s estimated net worth is between $2 million and $3 million. Her income primarily stems from the Sanne Alexandra fashion brand, e-commerce sales, brand partnerships, and social media campaigns.

Social Media

• Instagram: @sannealexandra
• TikTok: @sannealexandra
• YouTube: Sanne Alexandra