Selena Marchand Biography: Boyfriend, Net Worth, Age, Ethnicity, Religion, Height, Beauty Academy

Selena Marchand is a Canadian professional makeup artist, bridal specialist, and digital content creator known for her practical, age-inclusive tutorials, product reviews, and client transformations that emphasize hydration, everyday wearable looks, and techniques suited for women over 40.

Based in Halifax, Nova Scotia, she shares easy-to-follow makeup advice on YouTube, TikTok, and Instagram, where her honest approach to skincare-first beauty, bridal work, and business tips for fellow artists has built a strong following.

Quick Facts

• Full Name: Selena Marchand
• Born: October 18, 1984
• Age: 41 years old
• Birthplace: Halifax, Canada
• Nationality: Canadian
• Occupation: Makeup Artist, Content Creator, and Bridal Specialist
• Height: Unknown
• Parents: Unknown
• Siblings: Unknown
• Spouse: None
• Children: None
• Relationship: Single
• Net Worth: $1 million

Early Life and Education

Selena Marchand was born on October 18, 1984, in Halifax, Canada. She grew up in Halifax and keeps details about her parents private while she has not shared information about siblings.

Selena trained as a makeup artist early in her career and has practiced professionally for about 20 years, building expertise through hands-on work rather than formal university degrees.

She previously worked as a dental hygienist for around 11 years before transitioning fully to makeup. Her ethnicity remains undisclosed publicly, and her religion is unknown.

Career

Selena Marchand started her career as a makeup artist around two decades ago, focusing on bridal, beauty, and special event work in Halifax while also working as a dental hygienist to support herself.

She struggled to book clients consistently without a strong online presence, so she began sharing content on Instagram in 2012 to showcase her skills and attract more business.

Early posts featured tutorials, client transformations, and product demos that highlighted her clean, natural techniques, gradually shifting her focus toward full-time artistry as social media opened doors.

Her growth took off in recent years as she leaned into content creation full-time, posting on TikTok and YouTube with videos like “Trying Hailey Bieber’s skincare routine,” celebrity makeup recreations, and 40+ friendly looks that address mature skin concerns such as hydration and subtle enhancement.

Viral hits, including a bridal acne-coverage transformation and a Hailey Bieber-inspired wedding look that garnered millions of views, boosted her visibility and led to collaborations with brands like Nudestix.

She expanded into education by hosting masterclasses in Halifax, launching Selena MUA Academy on Instagram for business mentoring, and sharing her journey from $100k to $430k in annual business revenue, inspiring other makeup artists to treat their craft as a serious enterprise.

Selena Marchand shapes the beauty industry through her emphasis on working-artist credibility over influencer trends, teaching techniques that prioritize skin health and confidence for everyday women and brides alike.

She runs a thriving makeup artistry business alongside content that includes GRWMs, reviews, and motivational posts about overcoming self-doubt in creation.

Her influence grows through consistent education on platforms and direct mentorship, proving that starting or pivoting careers later in life leads to meaningful success while empowering others in the field.

Social Media

• Instagram Handle: @selenamup
• TikTok Handle: @selenamup
• Twitter Handle: @selenamarchand
• YouTube: Selena Marchand

Personal Life

Selena Marchand keeps her personal life private and has not shared details about a spouse, romantic partners, or children.

She owns two toy poodles named Gus and Stewie, often featuring them in casual content. Selena focuses her lifestyle on her career in Halifax, balancing client work, content creation, business growth, and teaching while prioritizing hydration, self-care, and professional development.

She openly discusses her transition from dental hygiene to full-time makeup and her late-blooming content success at 41.

Discography/ Filmography

Not applicable (focuses on makeup artistry, tutorials, and beauty content).

Net Worth

Selena Marchand holds an estimated net worth of $1 million. Her primary sources of income come from her established makeup artistry services including bridal and event work, content monetization through YouTube and TikTok views plus ad revenue, brand collaborations and affiliate links via LTK and Amazon, plus earnings from masterclasses, mentorship programs through Selena MUA Academy, and business coaching for fellow artists.