Sergio Ines Bio: Age, Partner, Net Worth, Height, Parents, Career
Sergio Ines is a South African digital creator and fashion influencer, best known for his men’s style platform, What My Boyfriend Wore.
Rising to prominence through Instagram, where he has amassed over 200,000 followers, Ines has become a leading voice in men’s fashion, recognized for his sophisticated yet accessible outfits.
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His work as a content creator and former advertising professional has earned him accolades, including placements on GQ South Africa’s best-dressed lists and British GQ’s global best-dressed ranking, establishing him as a sartorial icon.
Profile
- Full Name: Sergio Ines
- Stage Name: Sergio Ines
- Born: 21 May 1978
- Age: 47 years old
- Birthplace: Johannesburg, South Africa
- Nationality: South African
- Occupation: Digital Creator, Fashion Influencer
- Height: Unknown
- Parents: Mr. Ines and Mrs. Ines
- Siblings: Unknown
- Partner: Elzaan
- Children: None
- Relationship: Engaged
- Net Worth: $1 million
Early Life and Education
Sergio Ines was born on May 21, 1978, in Johannesburg, South Africa, to Mr. Ines and Mrs. Ines.
Details about his siblings are not publicly known.
He attended The Hill High School in Johannesburg and later pursued a degree in graphic design, commercial, and advertising art at the University of Johannesburg.
His early exposure to creative fields laid the groundwork for his career in advertising and, later, fashion influence.
His ethnicity is South African, and his religious beliefs are not publicly known.
Career
Sergio Ines began his career in the advertising industry, working for 15 years as a creative director, notably as a creative group head at The Jupiter Drawing Room in Johannesburg.
His journey into fashion influence started in 2012 when his then-girlfriend began documenting his daily outfits on Instagram under the What My Boyfriend Wore handle.
The account’s unique focus on men’s style, starting with a post of his Ralph Lauren Rugby skull socks, gained traction, leading to a growing online following and his eventual transition into a full-time influencer.
In 2015, Ines and his fiancée, Elzaan, who serves as his photographer, took a leap of faith, leaving their advertising jobs to focus on What My Boyfriend Wore.
The platform expanded into a blog and a full-fledged brand, earning him over 200,000 Instagram followers and features in GQ South Africa and British GQ’s best-dressed lists.
His content creation for brands, coupled with high-profile opportunities like a McLaren supercar press trip from London to Monte Carlo, showcased his ability to blend style with unique experiences.
Ines also pioneered trends like #FancyFriday, encouraging men to embrace bold, polished looks.
Ines continues to shape men’s fashion by promoting individuality and accessibility over expensive designer labels.
His platform emphasizes finding the right fit and personal style, inspiring a new generation of South African men to embrace fashion.
Collaborations with brands and appearances on best-dressed lists, including a second-place ranking on GQ’s 2013 Best Dressed list, highlight his influence.
His work extends beyond social media, offering advice to aspiring influencers to find their niche and deliver authentic content, solidifying his legacy as a trailblazer in digital fashion.
Social Media
- Instagram Handle: @whatmyboyfriendwore
- Facebook Handle: Sergio Ines
- Twitter Handle: Unknown
Personal Life
Sergio Ines is engaged to Elzaan, his long-time partner and photographer, who has been integral to the success of What My Boyfriend Wore.
The couple resides in Cape Town, Western Cape, and maintains a relatively private life, balancing their professional collaboration with personal downtime.
Net Worth
Sergio Ines has an estimated net worth of $1 million.
His income primarily stems from brand partnerships, sponsored content, and his work as a content creator for What My Boyfriend Wore.
Revenue from his blog, social media engagements, and high-profile collaborations, such as international press trips, also contribute to his financial success.
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