Simone Giertz Biography: Age, Partner, Net Worth, YouTube, Height, Parents, Inventions, Shows
Simone Luna Louise Söderlund Giertz, known professionally as Simone Giertz, is a Swedish inventor, YouTuber, and product designer celebrated for her humorous “shitty robots” and innovative creations like the Tesla Model 3 pickup truck, “Truckla.”
Born in Stockholm, she gained fame through her YouTube channel, with over 2.7 million subscribers, where she initially showcased quirky, intentionally impractical robots, earning the title “Queen of Shitty Robots.” Transitioning to practical designs, she launched Yetch, a product design company, in 2022.
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Her TED Talk, “Why you should make useless things,” and appearances on The Late Show with Stephen Colbert highlight her influence in inspiring creativity and resilience.
Profile
- Full Name: Simone Luna Louise Söderlund Giertz
- Stage Name: Simone Giertz
- Born: 1 November, 1990
- Age: 34 years old
- Birthplace: Stockholm, Sweden
- Nationality: Swedish
- Occupation: Inventor, YouTuber, Product Designer, TV Host
- Height: 5’8″
- Parents: Nicola Söderlund, Caroline Giertz
- Siblings: None
- Partner: Brian
- Children: None
- Relationship: Dating
- Net Worth: $1 million
Early Life and Education
Simone Luna Louise Söderlund Giertz was born on November 1, 1990, in Stockholm, Sweden, to Nicola Söderlund, a television producer, and Caroline Giertz, a novelist and TV host known for the paranormal show Det Okända. She has no siblings.
At 16, she spent a year as an exchange student in Hefei, China, learning basic Mandarin and appearing in the sitcom Huan Xi Long Xia Dang as Catherine. Giertz studied engineering physics at the Royal Institute of Technology (KTH) in Stockholm but left after one year.
She later attended Hyper Island, a digital creative school in Stockholm, where she developed her interest in electronics and robotics. She is of Swedish ethnicity with Low German ancestry and her religious affiliation is unknown.
Career
Simone Giertz began her career in 2013, creating a toothbrush helmet for a children’s show pilot that, after rejection, was uploaded to YouTube, launching her channel. Her early videos, featuring intentionally flawed robots like an alarm clock that slaps the user or a lipstick applicator, went viral for their deadpan humor, earning her the “Queen of Shitty Robots” title on Reddit.
By 2015, her quirky inventions, such as a cereal-feeding robot, gained traction, leading to a 2016 collaboration with Tested.com and Adam Savage on a popcorn-feeding helmet. Her YouTube channel grew to over 1 million subscribers by 2018, fueled by her unique blend of engineering and comedy.
In 2017, Giertz co-hosted the Swedish comedy show Manick on TV6 with Nisse Hallberg, inventing humorous solutions to everyday problems. Her 2018 TED Talk, “Why you should make useless things,” inspired audiences to embrace creative failure, and she built a promotional robot for HBO’s Westworld that year.
By 2018, she moved away from “shitty robots,” citing creative exhaustion, and focused on ambitious projects like “Truckla,” a Tesla Model 3 converted into a pickup truck in 2019 with Laura Kampf, which went viral and earned an invitation to Tesla’s Cybertruck unveiling. Her 2018 brain tumor diagnosis and recovery, shared openly, added depth to her content, resonating with fans.
As of now, Giertz runs Yetch, a product design company launched in May 2022, selling innovative items like a foldable coat hanger, funded by a $593,352 Kickstarter in 2018. Recent projects include a bubble wrap music box and a scissor lamp, reflecting her shift to functional designs.
She received an honorary doctorate from the University of Skövde in 2025 and voiced CGO in Adventure Time: Distant Lands (2020). Based in Los Angeles, Giertz continues to inspire through YouTube, speaking engagements, and her product line, maintaining a strong presence in the maker community with over 750 million channel views.
Social Media
- Instagram Handle: @simonegiertz
- Facebook Handle: Simone Giertz
- Twitter Handle: @SimoneGiertz
Personal Life
Simone Giertz is in a relationship with Brian, a name she humorously shares with her brain tumor, diagnosed in 2018. She underwent surgery for a grade I meningioma in May 2018 and radiation in 2019 after its return, documenting her recovery with optimism, including turning her radiation mask into a lamp.
She has no children and lives in Los Angeles with her rescue dog, Scraps, for whom she built a selfie booth and companion chair.
Filmography
- Huan Xi Long Xia Dang (2006, Sitcom, Actress)
- Manick (2017, TV Series, Co-Host)
- BattleBots World Championship III (2018, TV Series, Guest Judge)
- Adventure Time: Distant Lands (2020, TV Series, Voice Actress as CGO)
Net Worth
Simone Giertz has an estimated net worth of approximately $1 million USD. Her income primarily comes from YouTube ad revenue and sponsorships from her channel’s 2.7 million subscribers and 750 million views.
Her company Yetch, launched in 2022, generates revenue through products like foldable coat hangers, supported by successful Kickstarter campaigns.
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