Anja Zeidler Biography: Books, Ethnicity, Parents, Net Worth, Awards, Instagram, Age

Anja Zeidler is a Swiss fitness model, digital entrepreneur, influencer, author, and businesswoman widely recognized for her pioneering role as one of Switzerland’s first prominent health and fitness influencers.

Starting her modeling career at age 14, she shifted from traditional fashion to fitness modeling after rejecting pressures to stay thin, instead embracing weight training and a strong physique.

Quick Facts

• Full Name: Anja Zeidler
• Stage Name: Anja Zeidler
• Born: July 27, 1993
• Age: 32 years old
• Birthplace: Luzern, Switzerland
• Nationality: Swiss
• Occupation: Fitness Model, Influencer, Entrepreneur, Author, Moderator
• Height: 1.75 m
• Parents: Unknown
• Siblings: 1
• Spouse: None
• Partner: Milan Anicic
• Children: 1
• Relationship: Dating
• Net Worth: $3 million

Early Life and Education

Anja Zeidler was born on July 27, 1993, in Luzern, Switzerland. She grew up in a family of four as the youngest of two children, though specific details about her parents remain private.

From a young age she showed interest in modeling and fitness, beginning her professional modeling path at 14.

Discouraged by agencies pushing for extreme thinness, she pursued fitness instead.

Formal education details are not publicly shared beyond her early career focus; she speaks German as her primary language and is known for her self-taught expertise in fitness and social media. Her ethnicity is Swiss, and her religion is unknown.

Career

Anja Zeidler began modeling at 14, appearing in magazines such as MAXIM, FHM, and GQ while still a teenager. By 18 she embraced fitness more fully, rejecting traditional modeling standards in favor of strength training and building a muscular physique.

This pivot led to success as a fitness model, with features in Muscle & Fitness (including Iron Maiden spreads in multiple countries), sponsorships from brands like Shredz and Body Engineers, and recognition as a trailblazing figure in Switzerland’s emerging fitness scene.

She transitioned into digital entrepreneurship around 2012, becoming one of the country’s first major health and fitness influencers.

Her content evolved from workout and body-positivity posts to broader themes of self-love, personal development, and real motherhood experiences.

She founded her own companies—Anja Zeidler GmbH and yemocean (a fashion and activewear brand co-founded with partner Milan Anicic)—launched online fitness programs, authored content, and appeared on TV shows like Kölner Treff, Der Club, and Samschtig-Jass.

A TEDx talk on self-love amid social media pressures highlighted her influence beyond fitness.

Anja Zeidler maintains a strong presence as a multifaceted creator and business owner. With over 245,000 Instagram followers, she shares health tips, mom life, mindset advice, creative “umstylings,” and family moments while running her brands and collaborating on projects.

Her dream home build in Lucerne (started in recent years) and ongoing content reflect her focus on authenticity, creativity as therapy, and inspiring others toward balanced, empowered living.

Social Media

• Instagram Handle: @anjazeidler
• Facebook Handle: Anja Zeidler
• Twitter Handle: @zeidler93

Personal Life

Anja Zeidler is in a long-term relationship with Milan Anicic, co-founder of yemocean, with whom she shares business ventures and family life.

They welcomed a child around 2022, and she often posts about motherhood, family joys, and building their dream home in Lucerne after overcoming building permit delays.

She emphasizes real-life sharing over perfection, crediting creativity and self-love for her well-being.

Based in Luzern, she keeps much of her family details private while openly discussing mindset, health, and personal growth.

Net Worth

Anja Zeidler has an estimated net worth of $3 million. Her income primarily comes from social media partnerships and influencer deals, sales through her yemocean brand, her online fitness programs and coaching, brand ambassadorships in health and fashion, public appearances, TV guest spots, and entrepreneurial ventures via Anja Zeidler GmbH.