Inês Rochinha Biography: Husband, Youtube, Parents, Height, Ethnicity, Siblings, Net Worth, Age, Child, Fashion Brand

Inês Rochinha is a prominent Portuguese fashion and beauty influencer, YouTuber, and entrepreneur. She celebrated for her vibrant makeup tutorials and lifestyle content on her YouTube channel, which she launched in 2011.

With over 300,000 Instagram followers and 277,000 YouTube subscribers, she has established a loyal audience through her creative and bold style.

Rochinha’s entrepreneurial ventures include her jewelry brand, By Inês Rochinha, launched in 2019, and Dalilu, a pet accessories brand introduced in 2024.

Profile

• Full Name: Inês Rochinha
• Stage Name: Inês Rochinha
• Born: December 23, 1991
• Age: 33 years old
• Birthplace: Portugal
• Nationality: Portuguese
• Occupation: Fashion and Beauty Influencer, YouTuber, Entrepreneur
• Height: Unknown
• Parents: Mr. and Mrs. Rochinha
• Siblings: Unknown
• Spouse: Tomás Valbom (m. 2022)
• Children: Artur Valbom
• Relationship: Married
• Net Worth: $1-2 million USD

Early Life and Education

Inês Rochinha was born on December 23, 1991, in Portugal. Raised by her parents, whose names are not publicly disclosed, she developed a flair for creativity and fashion from an early age.

Information about her siblings is not publicly known. Details about her formal education are not widely documented, but her polished content creation suggests a background in media or a related field. Her ethnicity is Portuguese, and her religion is not publicly known.

Career

Inês Rochinha launched her YouTube channel, My Makeup Secret, on February 27, 2011, initially focusing on makeup and fashion tutorials, such as her popular 2016 video, “Kylie Jenner Look,” which garnered over 25,000 views.

Her content evolved to include travel vlogs and lifestyle posts, resonating with a growing audience. By 2025, her Instagram (@inesrochinha) boasts over 300,000 followers, and her YouTube channel has 277,900 subscribers, with an average of 38,400 views per video in recent months.

Her engaging style earned her a spot among Portugal’s top fashion influencers. In 2019, Rochinha launched By Inês Rochinha, a 925 sterling silver jewelry line crafted in Portugal, featuring bold, youthful designs such as the Madre and Meera collections.

She expanded her entrepreneurial portfolio in 2024 with Dalilu, a pet accessories brand inspired by her dog Dalila, offering durable, stylish products with a commitment to donate €1 per order to animal charities, starting with Cantinho da Milu.

Despite criticism of her customer service for her jewelry brand in 2020, she addressed the concerns and maintained her reputation. Her presence at events like the Berlin Music Video Awards and collaborations with brands like Swarovski highlight her influence.

Currently, Rochinha continues to create content from Lisbon, balancing her role as a new mother with her businesses. Her YouTube channel, though less active recently, remains a key platform, with her latest video uploaded two months ago.

She promotes sustainability and animal welfare, leveraging her platform to support causes such as the People for the People Foundation, which supports Ukrainian refugees. Her authentic, colourful aesthetic and business acumen keep her at the forefront of Portugal’s influencer scene.

Social Media

• Instagram Handle: @inesrochinha
• Facebook Handle: Inês Rochinha

Personal Life

Inês Rochinha married Tomás Valbom on May 5, 2022, in a ceremony attended by digital influencers, wearing a dress by designer Andreia Lobato. The couple welcomed their first child, Artur Valbom, on April 5, 2025.

Net Worth

Inês Rochinha has an estimated net worth of $1 million to $ 2 million USD. Her income stems from YouTube ad revenue (approximately $1.21 per 1,000 views), Instagram sponsorships, and brand collaborations with companies like Swarovski and Longines. Her jewelry line, By Inês Rochinha, and her pet accessories brand, Dalilu, contribute significantly, with products priced from €9.99 to €129.