Xiaxue Biography: Net Worth, Blog, Ethnicity, Age, Real Name, Husband, Instagram, Awards

Cheng Yan Yan Wendy, better known by her pseudonym Xiaxue, is a pioneering Singaporean blogger and social media influencer celebrated for her candid, provocative takes on lifestyle, fashion, beauty, and local issues.

Starting as one of Singapore’s earliest internet celebrities in the blogging era, she transitioned into a full-time influencer with a massive following on Instagram and YouTube, earning awards for her blog while navigating frequent controversies through her unfiltered style.

Profile

• Full Name: Cheng Yan Yan Wendy
• Stage Name: Xiaxue
• Born: 28 April 1984
• Age: 41 years old
• Birthplace: Singapore
• Nationality: Singaporean
• Occupation: Blogger, Social Media Influencer, Television Personality
• Height: 1.48m
• Parents: Unknown
• Siblings: 1
• Spouse: Mike Sayre (m. 2010–2023)
• Children: Dashiel Sayre
• Relationship: Divorced
• Net Worth: $3 million

Early Life and Education

Cheng Yan Yan Wendy was born on April 28, 1984, in Singapore. Her parents, of Chinese-Singaporean descent, divorced during her childhood—her father worked as an antique dealer and her mother as a real estate agent—leading her to live primarily with her younger brother.

She attended River Valley High School and later earned a diploma in Mass Communication from Singapore Polytechnic. Her ethnicity is Chinese-Singaporean, and religion is unknown.

Career

Cheng Yan Yan Wendy began her career with a personal blog launched in 2003 under the pseudonym Xiaxue, sharing candid thoughts on daily life, fashion, and beauty that quickly drew a loyal readership through her witty and outspoken voice.

Early recognition came from winning prestigious awards like Best Asian Blog at the 2004 and 2005 Wizbang Weblog Awards and the 2005 Bloggies, propelling her into mainstream opportunities such as magazine columns and television appearances.

Xiaxue expanded into television hosting with shows like Girls Out Loud in 2006 alongside Rosalyn Lee and launched her popular web series Xiaxue’s Guide to Life on Clicknetwork, where episodes garnered millions of views.

She secured sponsorships, brand ambassadorships, and roles in media while her blog peaked with tens of thousands of daily visitors, marking her as a trailblazer in Singapore’s digital space amid growing controversies over provocative posts.

Xiaxue maintains a prominent presence across social platforms with ongoing content creation in beauty, lifestyle, and commentary.

Her pioneering role in blogging earned archival recognition from the National Library Board, while her influence endures through adaptations to YouTube and Instagram despite periodic backlashes.

Social Media

• Instagram Handle: @xiaxue

Personal Life

Cheng Yan Yan Wendy met American engineer Mike Sayre online in 2005, dated for several years, married in 2010, and welcomed son Dashiel in 2013 before announcing an amicable separation and divorce in 2023 after being separated for some time. The couple committed to co-parenting their child.

Filmography

• Girls Out Loud (2006)
• Xiaxue’s Guide to Life (2007–ongoing web series)

Net Worth

Cheng Yan Yan Wendy has an estimated net worth of $3 million. Her primary sources of income include long-term earnings from blogging and social media sponsorships, brand endorsements in beauty and lifestyle sectors, YouTube monetization, past television hosting roles, and residuals from influential content created over two decades.