Jeff Rustia Biography: TV Shows, Brother, Age, Wife, Ethnicity, Height, Net Worth, Religion
Jose Jeffrey Rustia, better known as Jeff Rustia, was a Filipino-Canadian TV host, broadcaster, producer, creative director, and fashion event organizer best known for founding and directing TOM* Toronto Men’s Fashion Week and TW Toronto Women’s Fashion Week, two major platforms that championed Canadian designers and emerging talent.
He hosted the national fashion and lifestyle show Club Fashion on BPM:TV, where he covered style icons, nightlife, and global events, and produced programs for channels like Channel V in Asia.
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Quick Facts
- Full Name: Jose Jeffrey Rustia
- Stage Name: Jeff Rustia
- Born: 22 April 1968
- Died: 17 May 2018
- Age: 50 years old
- Birthplace: Quezon City, Philippines
- Nationality: Filipino-Canadian
- Occupation: TV Show Host, Broadcaster, Producer, Creative Director, and Fashion Week Founder
- Height: Unknown
- Parents: Armando Rustia, Melinda Rustia
- Siblings: Mike Rustia
- Spouse: Unknown
- Children: Kol Rustia
- Relationship: Unknown
- Net Worth: $2 million
Early Life and Education
Jeff Rustia, born Jose Jeffrey Rustia on April 22, 1968, grew up in Quezon City, Philippines. His parents, Armando Rustia and Melinda Rustia, moved the family frequently during his childhood, with school years in Cebu, Philippines, then Jakarta, Indonesia, Kuala Lumpur, Malaysia, and Bangkok, Thailand.
His parents migrated to Canada in July 1982, settling in Toronto where he completed elementary school, high school, and university. Specific university details or degrees remain unknown publicly.
His ethnicity is Filipino, and his religion remains unknown.
Career
Jeff Rustia launched his career in television and media after immigrating to Canada, starting with production roles that span Canada and Asia.
He produces shows like Sigaw Manila and By Demand for Channel V (formerly MTV Asia), the first international music video program focused on the Philippines, broadcast across Asia.
He works on fashion-themed programs such as Fashion Police and transitions to hosting, becoming the face of Club Fashion on BPM:TV, Canada’s 24-hour dance music channel, where he covers global fashion events, style icons, nightlife, and club culture.
Rustia achieves major milestones by founding Canada Philippine Fashion Week and later establishing TOM* Toronto Men’s Fashion Week, followed by TW Toronto Women’s Fashion Week in 2016, dedicated to elevating Canadian designers and next-generation talent.
He directs these events with a focus on nurturing emerging voices, securing sponsorships, and creating inclusive platforms in Toronto’s fashion landscape.
He launched the Kol Hope Foundation in honor of his late son Kol to support designers and causes related to children with special needs, blending his media expertise with philanthropy and event production.
Jeff Rustia builds a legacy as a tireless advocate for fashion, diversity, and community in Canada and the Philippines. His fashion weeks gain steady prominence, drawing designers, sponsors, and audiences while promoting Filipino-Canadian talent.
Rustia influences the industry through his broadcast background, creative direction, and commitment to accessible opportunities, inspiring many in media and fashion. His work continues to resonate in Toronto’s creative scene long after his passing.
Social Media
- Instagram Handle: Unknown
- Facebook Handle: Unknown
- Twitter Handle: @JeffRusait (inactive)
Personal Life
Jeff Rustia marries and has a son, Kol Rustia, who passes away before him. Details about his spouse or marriage remain private and undisclosed publicly.
He maintains close ties with his family, including his brother Mike Rustia, who supports him in his final days.
Rustia battled cancer for an extended period and passed away on May 17, 2018, at age 50 in Toronto, Canada, after a long fight with the disease.
Net Worth
Jeff Rustia held an estimated net worth of around $2 million at the time of his death. His main sources of income came from television hosting and production work, including Club Fashion and international shows.
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