Željko Mitrović’s Wife, Milica Mitrović Bio: Children, Tv Shows, Age, Height, Ethnicity, Net Worth, Instagram

Milica Mitrović is a Serbian television journalist, producer, and businesswoman, best known for her leadership role in Pink Media Group, one of the largest media conglomerates in the Balkans.

As both creative force and executive producer, she has played a key part in shaping Serbia’s entertainment television landscape over the past two decades.

Profile

• Full name: Milica Mitrović
• Date of birth: May 10, 1976
• Age: 49 years old
• Gender: Female
• Place of birth: Belgrade, Serbia
• State of origin: Belgrade
• Nationality: Serbian
• Profession: Television Journalist, Producer, Media Executive
• Height: 1.68 m (5 ft 6 in)
• Weight: 58 kg (128 lbs)
• Eye color: Brown
• Hair color: Blonde
• Parents: Father – Dragan Jovanović, Mother – Radmila Jovanović
• Siblings: One younger sister
• Spouse: Željko Mitrović
• Children: Kristina Mitrović, Aleksandar Mitrović
• Relationship status: Married
• Religion: Serbian Orthodox Christian
• Ethnicity: White (Serbian)
• Net worth: $9.5 million USD

Early Life and Education

Born in Belgrade, Serbia, on May 10, 1976, Milica Mitrović (now at the age of 49) grew up in an intellectually active family. Her father Dragan Jovanović was an engineer and her mother Radmila Jovanović a schoolteacher.

She completed her primary and secondary education in Belgrade, where she developed an early fascination with media and storytelling.

Milica later attended the University of Belgrade – Faculty of Political Sciences, where she earned a degree in Journalism and Mass Communication.

Personal Life

Milica Mitrovic is married to Željko Mitrović, the founder and CEO of Pink Media Group, a major entertainment and broadcasting company that owns Pink TV, City Records, and several radio and digital platforms across Southeastern Europe.

The couple met in the early 1990s, when Milica was working as a young journalist and Željko was expanding his media ventures. They have two children: Kristina Mitrović, who has also become active in the entertainment and social scene and Aleksandar Mitrović, who is reportedly involved in parts of the family’s production business.

Career

Milica Mitrović began her career as a television journalist, covering lifestyle and cultural programming. Her talent for content creation quickly led her to a producer role at Pink TV, where she became instrumental in developing some of Serbia’s most-watched programs.

Over time, she rose through the ranks to become one of the leading producers and executives within Pink Media Group. She has overseen numerous entertainment, reality, and talk shows, contributing to the company’s dominance in Serbian commercial broadcasting.

As an executive producer, Milica is known for her strategic insight, focus on audience engagement, and understanding of mass media dynamics.

Beyond television, she is involved in Pink Films International, a subsidiary that co-produces regional films and digital content.

In recent years, she has expanded her influence into media consulting, digital entertainment ventures, and cultural initiatives supporting young creatives in Serbia.

Awards

• Woman of the Year (Media Category) – Story Magazin Awards (2018)
• Media Excellence Award – Serbian Producers Guild (2019)
• Influential Female Leader in Broadcasting – Telegraf Awards (2022)

Net Worth

Milica Mitrović’s net worth is estimated at $9.5 million USD. Her wealth is primarily sourced from: Pink Media Group shares and production royalties, Television production and advertising revenue.

Social Media

• Instagram: @milicamitrovic

Filmography

While primarily behind the camera, Milica has served as executive producer for numerous television and film productions, including:

• Zadruga (2017–2025) – Reality Series
• Pink Star (2015–2019) – Talent Show
• Pinkove Zvezde (2014–2017) – Music Competition