Viviana Rivasplata Biography: Ethnicity, Parents, Instagram, Movies, Net Worth, Beauty Pageant, Age, Husband, Awards

Viviana Magaly del Rocío Rivasplata Aita, commonly known as Viviana Rivasplata, is a Peruvian model, former beauty queen, actress, interior designer, and successful entrepreneur.

She rose to national fame after being crowned Miss Perú in 2001, representing her country at Miss Universe that year.

Following her pageant success, she transitioned into modeling, television appearances, acting in telenovelas and series, and later built a thriving business as the founder of VRP Jeans, often called “La Reina del Jean.”

Her career combines glamour from her early days in beauty pageants with entrepreneurial drive in fashion and design.

Quick Facts

• Full Name: Viviana Magaly del Rocío Rivasplata Aita
• Stage Name: Viviana Rivasplata
• Born: 4 October 1977
• Age: 48 years old
• Birthplace: Pimentel District, Peru
• Nationality: Peruvian
• Occupation: Model, Former Beauty Queen, Actress, Entrepreneur, Interior Designer
• Height: 1.65 m
• Parents: Mr. and Mrs. Rivasplata
• Siblings: Unknown
• Spouse: Bruce Greifenstein (m. 2012), Roberto Martínez (m. 2002–2005)
• Children: Patrick Greifenstein, Tarek Greifenstein
• Relationship: Married
• Net Worth: $2 million

Early Life and Education

Viviana Magaly del Rocío Rivasplata Aita was born on October 4, 1977, in the Pimentel District, Lambayeque region, Peru, to Mr. and Mrs. Rivasplata. Information about any siblings is not publicly known.

She moved to Lima where she pursued studies in Interior Design and Architecture, completing her education at institutions including Toulouse Lautrec. She balanced these academic pursuits with early modeling work.

Her ethnicity is Peruvian, and her religion is unknown.

Career

Viviana Magaly del Rocío Rivasplata Aita began her career in entertainment at a young age, appearing in television commercials from her early teens.

She entered the pageant world in 1998 by competing in Miss Peru Mundo, which built her visibility, and later won Miss Perú 2001 after representing her region, allowing her to compete in Miss Universe 2001.

This victory marked her breakthrough, leading to widespread recognition as a model and opening doors to hosting, acting, and media opportunities in Peru.

She gained further exposure through acting roles in Peruvian telenovelas such as Mil Oficios, La Pasión de Teresa, Emperatriz, Peligrosa, Como tú ninguna, and Gata Salvaje (Miami version), alongside appearances in reality shows like Bikini Destinations in 2003.

She also pursued interior design professionally while maintaining a modeling presence.

Her shift toward entrepreneurship came with the launch of her fashion brand VRP Jeans, focusing on denim collections that became popular nationwide, sold through major retailers like Falabella, establishing her as a businesswoman in the fashion industry.

Viviana Rivasplata has built a lasting legacy as a multifaceted Peruvian talent, respected for her journey from beauty queen to entrepreneur and family-oriented figure.

She remains active in promoting her brand VRP Jeans, sharing her work as an interior designer and model, and engaging with audiences through social media and interviews.

Her story stands out for resilience, versatility across modeling, acting, design, and business, inspiring many in Peru’s entertainment and fashion scenes.

Social Media

• Instagram Handle: @vivianarivasplataoficial
• Facebook Handle: Viviana Rivasplata
• Twitter Handle: @ViviRivasPlata

Personal Life

Viviana Rivasplata was first married to Roberto Martínez from May 18, 2002, until their divorce in 2005 after a brief union. She later married Bruce Greifenstein in 2012, reuniting with her childhood best friend.

The couple has two sons, Patrick and Tarek. She emphasizes family values, describing her marriage as stable and built on friendship and belief in family life.

After facing challenges with pregnancies and losses, she cherishes motherhood deeply and centered on her husband, children, and business.

Net Worth

Viviana Rivasplata has an estimated net worth of around $2 million. Her primary sources of income include her successful fashion brand VRP Jeans with nationwide sales, modeling contracts and endorsements from her pageant and media days, acting roles in television series, interior design projects, and entrepreneurial activities in the fashion and lifestyle sectors accumulated over more than two decades.