Hoodrich Pablo Juan Biography: Ethnicity, Parents, Instagram, Girlfriend, Songs, Net Worth, Height, Age

Sterling Leroy Pennix Jr., known professionally as Hoodrich Pablo Juan, is an American rapper from Atlanta and a notable figure in the trap music scene.

He gained recognition with his breakout track We Don’t Luv Em and his Designer Drugz mixtape series, where his laid-back “whisper-flow” style became a signature.

After facing legal issues, he returned to music in late 2025 and has continued building his presence in hip-hop, especially within the Southern rap landscape.

Quick Facts

• Full Name: Sterling Leroy Pennix Jr.
• Stage Name: Hoodrich Pablo Juan
• Born: October 28, 1988
• Age: 37 years old
• Birthplace: Newark, New Jersey, United States
• Nationality: American
• Occupation: Rapper
• Height: 1.91m
• Parents: Mr. and Mrs. Pennix
• Siblings: Unknown
• Spouse: None
• Children: 2
• Relationship: Not married
• Net Worth: $1.5 million

Early Life and Education

Sterling Leroy Pennix Jr. was born on October 28, 1988, in Newark, New Jersey, United States.

He was raised by his parents, Mr. and Mrs. Pennix, and moved to Atlanta, Georgia, during his youth, a transition that deeply influenced his musical style and street-centric lyricism.

While he has kept the specifics of his siblings and early education relatively private, he has often cited his upbringing in the East Atlanta area as the foundation for his business acumen and “Mony Powr Rspt” philosophy.

Pennix is of African-American ethnicity and practices the Christian faith.

Career

Hoodrich Pablo Juan began his career in the Atlanta rap underground around 2015, quickly gaining traction with the release of his debut mixtape Designer Drugz.

His early recognition was bolstered by his unique, laid-back cadence and a high volume of output that saw him collaborating with regional stars like Peewee Longway and Migos.

By 2017, he reached a major career milestone with the viral success of We Don’t Luv Em, a track that defined the trap era and eventually led to a high-profile signing with Gucci Mane’s 1017 Records.

The growth of his career was marked by a steady stream of critically acclaimed projects, including the Master Sensei series and the theatrical BLO: The Movie in 2019, which featured heavyweights like Young Thug and Gunna.

Despite a hiatus due to legal issues involving a high-profile RICO case, he maintained a loyal following throughout his five-year sentence, which he completed in October 2025.

His ability to blend high-fashion aesthetics with raw street narratives allowed him to remain a staple of the “new Atlanta” sound, influencing a generation of younger artists with his flow and aesthetic.

In his current standing, Hoodrich Pablo Juan has experienced a major career resurgence following his release from prison on October 19, 2025.

He kicked off this new chapter with his first major performance at Center Stage in Atlanta and has been actively releasing new music, including the 2026 track Money, Power, Respect.

Now operating with a new label and a partnership with EMPIRE, he is celebrated for his resilience and is moving forward with a disciplined approach to his career, focusing on intentional growth and artistic elevation.

Social Media

• Instagram Handle: @hoodrich_pablojuan
• Facebook Handle: @HoodrichPabloJuan
• Twitter Handle: @Hoodrich_Pablo

Personal Life

Sterling Leroy Pennix Jr. was born on October 28, 1988, and is currently 37 years old.

He is a devoted father to his children, including a son and a daughter, often citing them as his primary motivation for maintaining a positive path forward since his 2025 release.

While he has been linked to various social circles within the Atlanta hip-hop scene, he currently maintains a focused lifestyle centered on his family and business ventures.

Discography

• Designer Drugz Series (2015–2017)
• Master Sensei (2016)
• Hood Wolf (2017)
• Rich Hood (2018)
• BLO: The Movie (2019)
• DMV (2019)
• Hood Champ (2020)
• Free Hood (2021)
• Hood Hero (2026)

Net Worth

Hoodrich Pablo Juan has an estimated net worth of $1.5 million.

His primary source of income is his music career, including streaming royalties from his extensive catalog and his recent independent releases.

Additionally, his financial relevance is supported by his “Mony Powr Rspt” lifestyle brand, live performance fees, and historical contract deals with major labels.