Alexa Dagmar Biography: Age, Spouse, Children, Net Worth, Parents, Family, Height

Alexa Dagmar, whose full name is Alexa Dagmar Aavarinne, is a trailblazing Finnish influencer who has redefined lifestyle blogging with her chic, authentic content.

Hailing from Helsinki, she’s one of Finland’s first professional bloggers, turning her passion for fashion, beauty, and travel into a global brand through her self-titled blog, alexadagmar.com.

Since launching in 2011, her stunning photography and relatable storytelling have captivated a loyal audience of city-dwelling, career-driven women.

Profile

• Full Name: Alexa Dagmar Aavarinne
• Stage Name: Alexa Dagmar
• Born: August 28, 1992
• Age: 32 years old
• Birthplace: Helsinki, Finland
• Nationality: Finnish
• Occupation: Blogger, Influencer, Entrepreneur, Author, Podcaster
• Height: Unknown
• Religion: Unknown
• Parents: Mr. and Mrs. Aavarinne
• Siblings: One brother
• Spouse: None
• Children: One
• Relationship: Dating
• Net Worth: $1 million to $5 million

Early Life & Education

Alexa Dagmar was born on August 28, 1992, in Helsinki, Finland. Raised by her parents, Mr. and Mrs. Aavarinne, she grew up in a supportive family with one brother, who has appeared in her YouTube vlogs.

Her ethnicity is Finnish, and details about her religion are private, reflecting her focus on personal rather than spiritual themes in her content.

Growing up in Helsinki’s vibrant urban scene, Alexa developed a love for fashion and aesthetics at an early age.

Her knack for storytelling and visuals shone through as a teen, setting the stage for her career as one of Finland’s blogging pioneers. Her Finnish roots run deep, inspiring her minimalist yet luxurious style.

Specific details about Alexa’s formal education are not widely available. She has mentioned in interviews that her career as a blogger took off early, suggesting that she prioritized her professional pursuits over traditional studies.

Career

Alexa launched her blog, alexadagmar.com, in June 2011, becoming one of Finland’s first professional bloggers.

Her focus on fashion, beauty, travel, and lifestyle resonated with a global audience, particularly women in their 30s who were chasing careers and luxury.

Her stunning photography and authentic voice earned her partnerships with brands like Zalando, Dyson, Essie, and Moët & Chandon.

In 2016, she began posting YouTube vlogs, featuring her mom and brother, which added a personal touch to her brand. Her 2017 “What’s in my Mouth Challenge” with YouTuber Janne Naakka went viral, boosting her online reach.

In 2020, Alexa co-founded ALMADA LABEL with fellow influencer Linda Juhola, a sustainable fashion brand designed in Helsinki and made in Italy, Portugal, and Inner Mongolia.

Their cashmere and merino wool pieces embody Scandinavian minimalism, with their first collection (priced €259–€299) selling out, leading to a second collection in spring 2020.

Alexa also co-hosts the popular podcast NONSENSE with Linda, available on Spotify and iTunes, covering lifestyle and career topics. She’s a regular at New York Fashion Week alongside Linda, a tradition that highlights her global influence.

Despite a 2023 ethical marketing controversy over an Instagram ad, Alexa’s transparency and commitment to her audience have kept her a beloved figure in Finland’s influencer scene.

Social Media

• Instagram handle: @alexadagmar
• Facebook: Alexa Dagmar
• YouTube channel: Alexa Dagmar

Personal Life

Alexa, 32, is in a relationship and welcomed her first child in 2020, a milestone she shared openly, including a YouTube vlog of her birth experience.

Standing at an unknown height, she’s known for her polished style, often showcasing ALMADA LABEL pieces or luxury brands like Chanel, which she uses as chic props in her content.

Her Finnish pride shines through in her Helsinki-centric posts, from cozy apartment tours to city adventures. Alexa’s open about her journey, including stopping hormonal birth control to embrace her natural self, inspiring fans with her authenticity.

She’s also passionate about sustainability, promoting mindful consumption through ALMADA LABEL. Her close bond with her mom and brother, featured in vlogs, adds warmth to her public persona.

Net Worth

Alexa’s net worth is estimated to be between $1 million and $5 million, according to sources such as Forbes and Business Insider.

Her income stems from her blog, YouTube, Instagram, sponsorships, ALMADA LABEL, and the NONSENSE podcast.

Her company, Alexa Dagmar Oy, reported €220,000 in sales in 2023, reflecting her entrepreneurial success. High-profile brand deals and her fashion line have made her one of Finland’s richest bloggers.