Aliff Syukri’s Mother, Rozita Ibrahim Biography: Age, Wikipedia, Husband, Nationality, Ethnicity, Net Worth

Rozita Ibrahim, affectionately known as Bonda Rozita, is a prominent Malaysian entrepreneur and the founder of Sendayu Tinggi, a leading cosmetics and wellness brand.

As the mother of controversial cosmetics mogul Datuk Seri Aliff Syukri, she has gained public attention for her business success, candid social media presence, and efforts to guide her son’s controversial career, making her a respected yet relatable figure in Malaysia’s business and social landscape.

Profile

• Full Name: Rozita binti Ibrahim
• Stage Name: Bonda Rozita
• Born: 1964
• Age: 61 years old
• Birthplace: Kuala Lipis, Pahang, Malaysia
• Nationality: Malaysian
• Occupation: Entrepreneur, Founder of Sendayu Tinggi
• Height: Unknown
• Parents: Unknown
• Siblings: Unknown
• Spouse: Married
• Children: Aliff Syukri, Noor Hayati, Aiman Hazeem
• Relationship: Married
• Net Worth: $5 million USD

Early Life and Education

Rozita Ibrahim, a resilient entrepreneur known as Bonda Rozita, was born in 1964 in Kuala Lipis, Pahang, Malaysia. Growing up in a modest environment in Felda Kechau.

Little is known about her parents or siblings, as she keeps these details private. Rozita’s education details are not publicly documented.

Career

Rozita Ibrahim, a resilient entrepreneur known as Bonda Rozita, founded Sendayu Tinggi, a Malaysian cosmetics and wellness brand, in the late 1990s, leveraging her passion for natural beauty products to create a successful enterprise.

Starting with limited resources, she built the company from the ground up, focusing on herbal-based skincare and health supplements that resonated with Malaysian consumers. Her business acumen led Sendayu Tinggi to become a household name, with products distributed across Malaysia, Singapore, and Brunei.

Rozita’s hands-on approach included mentoring her son, Aliff Syukri, who served as the marketing head for Sendayu Tinggi before launching his own brand, D’Herbs. Her entrepreneurial journey was marked by perseverance, as she navigated personal and financial challenges, including raising eight children, one of whom passed away at age 11.

In 2023, she made headlines by purchasing a seven-bedroom mansion in London, a testament to her frugal saving habits, acquired through a loan rather than cash, as she proudly shared on Instagram. Rozita has also gained attention for her candid social media presence, where she addresses family controversies and shares her business insights, inspiring aspiring entrepreneurs with her rags-to-riches story.

Social Media

• Instagram Handle: @bondarozitaibrahim
• Facebook Handle: Bonda Rozita Ibrahim
• YouTube Channel: @OfficialAimanHazeem
• TikTok Handle: @bondarozitaibrahim

Personal Life

Rozita Ibrahim, a resilient entrepreneur known as Bonda Rozita, is a 61-year-old mother of eight children, including high-profile entrepreneur Aliff Syukri, influencer Aiman Hazeem, and Noor Hayati (Yatie Sendayu Tinggi), with one child having tragically passed away at age 11 due to drowning.

She married at 18, but her first marriage ended in divorce, leaving her to raise her children as a single mother before remarrying in 2006. Her second marriage resulted in a child born in 2005, who is close in age to her grandchildren.

Despite family tensions, including a 2025 rift involving Aliff’s wife, Datin Shahida, and sister-in-law Rebecca Nur Al-Islam, Rozita reconciled with her son, expressing deep love and pride in his support during her personal struggles.

She owns a seven-bedroom mansion in London, located 15 minutes from Heathrow Airport, and enjoys frugal travel with her staff, whom she considers close friends. Rozita’s hobbies include sharing life lessons on social media and mentoring young entrepreneurs.

Net Worth

Rozita Ibrahim, a resilient entrepreneur known as Bonda Rozita, has an estimated net worth of $5 million USD. Her wealth stems from her successful cosmetics brand, Sendayu Tinggi, which generates revenue through product sales in Malaysia and neighboring countries. Her 2023 purchase of a London mansion, acquired through a loan, reflects her financial success and prudent saving habits.