LadBabyMum Biography: Vlogs, YouTube, Kids, Husband, Net Worth, Age, Parents, Height, Ethnicity, Siblings, Books 

Roxanne Hoyle, known as LadBabyMum, is a British blogger, YouTuber, author, and social media influencer renowned for her role in the LadBaby brand alongside her husband, Mark Hoyle.

Famous for their humorous parenting hacks, viral prank videos, and record-breaking Christmas charity singles, the couple has amassed over 13 million followers across platforms.

Roxanne’s relatable persona, rooted in her working-class background, shines through in their autobiography Our LadBaby Journey: Success, Sacrifice and Sausage Rolls (2024) and children’s books like Greg the Sausage Roll (2021).

Profile

• Full Name: Roxanne Hoyle (née Messenger)
• Stage Name: LadBabyMum
• Born: 12 April 1984
• Age: 41 years old
• Birthplace: Kent, England
• Nationality: British
• Occupation: Blogger, YouTuber, Author, Influencer
• Height: Unknown
• Parents: Mr. Messenger (father, retired musician), Mrs. Messenger (mother, founder of a children’s charity)
• Siblings: Unknown
• Spouse: Mark Ian Hoyle (m. 2015)
• Children: Phoenix Forest Hoyle, Kobe Notts Hoyle
• Relationship: Married
• Net Worth: $2 million USD

Early Life and Education

Roxanne Hoyle was born on 12 April 1984, in Kent, England, raised by her father, a retired musician, and her mother, who founded a children’s charity. Information about her siblings is not publicly known.

She graduated from a prestigious university, though specific details about her institution or degree are private. Before fame, she was an amateur free diver, holding her breath for 4 minutes and 18 seconds during Channel 4’s Hidden Talent in 2012, and a passionate world traveller. She has British ethnicity, although her religious affiliation is unknown.

Career

Roxanne Hoyle, alongside her husband Mark, launched the LadBaby blog in 2015 while pregnant with their first son, Phoenix, sharing creative parenting hacks and budget-saving tips. Their breakthrough came in June 2017 when Mark’s video of using a £4 toolbox as a lunchbox went viral, reaching 50 million views in a week.

This led to a social media empire, with their YouTube channel surpassing 1 million subscribers and their Instagram and Facebook accounts amassing over 4.9 million and 1.3 million followers, respectively, by 2020.

Their content, featuring pranks like wrapping each other’s cars in heart stickers and DIY projects like a baby gate made from a door, resonated globally for its humour and resourcefulness.

The couple achieved unprecedented success with five consecutive UK Christmas number one singles from 2018 to 2022, including “We Built This City (On Sausage Rolls)” (2018), “I Love Sausage Rolls” (2019), and “Food Aid” (2022), surpassing The Beatles’ record.

Collaborations with Ed Sheeran, Elton John, and Martin Lewis raised over £1.3 million for The Trussell Trust. Roxanne co-authored Parenting for £1: And Other Baby Budget Hacks (2019) and children’s books like Greg the Sausage Roll: Santa’s Little Helper (2021), a Sunday Times bestseller with 119,000 copies sold in two months.

Their 2024 autobiography, Our LadBaby Journey: Success, Sacrifice, and Sausage Rolls, details their rise from living on £20 a week to becoming cultural icons, addressing challenges such as trolling and a 2022 blackmail scandal.

As of 2025, Roxanne continues to influence through her Live, Laugh, Love podcast and brand partnerships with Walkers, Jet2, and Smyths Toys. She backed Metro’s Formula for Change campaign in 2023, advocating for affordable baby formula, gaining over 1,000 petition signatures in 24 hours.

After stepping away from a six-figure In The Style clothing deal in 2023 to focus on authenticity, she remains a key figure in parenting and charity advocacy, with plans to expand their podcast and children’s book series. Her 2019 Clas Ohlson Celebrity Mum of the Year award underscores her impact as a relatable maternal figure.

Social Media

• Instagram Handle: @ladbabymum
• Facebook Handle: LadBaby
• Twitter Handle: @LadBabyOfficial
• TikTok Handle: @ladbabyofficial
• YouTube Channel: @LadBaby

Personal Life

Roxanne Hoyle married Mark Ian Hoyle in May 2015 after eloping to Las Vegas for a $500 Michael Jordan-themed wedding, complete with an Elvis performance and zip-wiring in her wedding dress at a themed restaurant. They have two sons, Phoenix Forest (born 2016) and Kobe Notts (born 2018), who often feature in their content.

Net Worth

Roxanne Hoyle has an estimated net worth of $2 million USD. Her income derives from her roles as a blogger, YouTuber, and author, including revenue from the LadBaby YouTube channel, which earns through ad monetisation, and brand partnerships with Walkers and Jet2.