Sonja Hämäläinen Biography: Ethnicity, YouTube, Height, Religion, Age, Net Worth, Parents

Sonja Hämäläinen, professionally known as Soikku or Soikkuu, is a Finnish YouTube vlogger, content creator, and freelance producer known for her lifestyle vlogs, personal storytelling, and engaging online presence since the early 2010s.

She has grown a dedicated following on her channel Soikkuu, sharing daily life, reflections, and creative content, and has worked in radio, media production, and collaborations with organizations like UNICEF Finland.

Quick Facts

• Full name: Sonja Hämäläinen
• Stage name: Soikku
• Born: May 21, 1991
• Age: 34 years old
• Birthplace: Vantaa, Finland
• Nationality: Finnish
• Occupation: YouTube Vlogger, Content Creator, Freelance Producer, Former Radio Host
• Height: Unknown
• Parents: Mr. and Mrs. Hämäläinen
• Siblings: Unknown
• Spouse: None
• Partner: Miro
• Children: 1
• Relationship: Dating
• Net worth: $500,000 – $1 million

Early Life and Education

Sonja Hämäläinen was born on May 21, 1991, in Vantaa, Finland, to her parents, referred to publicly as Mr. and Mrs. Hämäläinen.

Details about siblings are not available in public sources.

She grew up in the Helsinki area and began creating online content early, starting with friends’ videos before focusing on her own platform.

Specific information on her formal education, schools attended, or degrees is not widely disclosed.

Career

Sonja Hämäläinen started her online career around 2011–2012 by creating videos with friends and uploading personal vlogs to YouTube under the name Soikkuu.

She quickly gained traction with honest, everyday content that resonated with viewers, including lifestyle entries, challenges, and reflections on growing up.

This early work helped her establish a presence in Finland’s emerging YouTube scene, leading to opportunities in radio hosting and media collaborations.

She also appeared in programs and events that boosted her visibility beyond digital platforms.

Over the years, Hämäläinen expanded her professional scope by working as a freelance producer and content creator, contributing to projects such as short films and assistant directing roles (including Bear in 2017 and Villa Mehu – kadonnut koti in 2018).

She participated in popular Finnish shows like Tanssii Tähtien Kanssa (Dancing with the Stars) and collaborated with brands, organizations like UNICEF, and networks including Splay and Yle.

Her audience grew steadily, reaching over 180,000 YouTube subscribers and 190,000 Instagram followers, with content evolving to include more mature themes like personal growth, mental health, and family life while maintaining her signature relatable style.

Sonja Hämäläinen remains an influential figure in the Finnish content creation community, balancing her family life with ongoing digital work and occasional media appearances.

Her channel and social media continue to attract viewers drawn to her genuine approach, and she has navigated challenges like online security issues while sustaining a positive impact through authentic storytelling and community engagement.

Personal Life

Sonja Hämäläinen is in a long-term relationship with her partner Miro, with whom she welcomed their first child in early 2026 after announcing the pregnancy in late 2025.

The couple has shared joyful family moments selectively on social media, focusing on privacy while celebrating milestones like the birth.

No prior marriages or other children are publicly known.

Net Worth

Sonja Hämäläinen has an estimated net worth of $500,000 to $1 million.

Her earnings come mainly from YouTube ad revenue and monetization on her channel Soikkuu, Instagram sponsorships and brand partnerships, freelance production work, and past collaborations with media outlets and organizations.

Social Media

• Instagram: @soikkuyo
• YouTube: Soikkuu