Cooper Hefner Biography: Net Worth, Parents, Height, Age, Wife, Kids, Siblings, Instagram
Cooper Bradford Hefner, better known as Cooper Hefner, is an American businessman, media executive, and military serviceman.
As the youngest son of Playboy founder Hugh Hefner, he grew up in the Playboy Mansion and later served as chief creative officer and chief of global partnerships at Playboy Enterprises.
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He is the managing partner of Hefner Capital, a private-equity firm he founded in 2023, and in 2024 he made a $100 million bid to acquire the Playboy brand from PLBY Group. He is also a member of the United States Air Force Reserve and the husband of actress Scarlett Byrne.
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| Wiki Facts & About Data | |
| Real Name: | Cooper Bradford Hefner |
| Stage Name: | Cooper Hefner |
| Born: | 4 September 1991 (age 35 years old) |
| Place of Birth: | Los Angeles, California, United States |
| Nationality: | American |
| Height: | 1.93 m |
| Parents: | Hugh Hefner, Kimberley Conrad |
| Siblings: | Marston Hefner, Christie Hefner, David Hefner |
| Spouse: | Scarlett Byrne (m. 2019) |
| Relationship: | Married |
| Children: | Betsy Rose Hefner, Marigold Adele Hefner, Blossom Pearl Hefner |
| Occupation: | Businessman |
| Net Worth: | $5 million |
Early Life and Education
Cooper Hefner was born on 4 September 1991 in Los Angeles, California, United States. Of Caucasian heritage and raised in a Christian household, he is the son of Playboy founder Hugh Hefner and former Playmate of the Year Kimberley Conrad.
He grew up alongside his older brother Marston, as well as his half-siblings Christie and David from his father’s first marriage.
Hefner spent his childhood in the Playboy Mansion, and after his parents separated in 1998, his father built a home next door so that he and his brother could live between the two houses.
He attended Ojai Valley School, graduating in 2009, and went on to earn a bachelor’s degree in film and history from Chapman University in 2015.
Career
Cooper Hefner began working for Playboy Enterprises while still in college, joining the company at age 21 as a brand ambassador and investor. In early 2016, he left the company after growing disillusioned with its direction under then-CEO Scott Flanders.
During his absence, Playboy stopped publishing nude photographs, and its subscriber numbers declined. When his father stepped down from the business later that year, Hefner returned as chief creative officer in July 2016.
One of his first priorities was reinstating nudity in the magazine, which he viewed as essential to preserving the authenticity of what his father had built. He also put Playboy’s first transgender model on the cover, signaling a new era for the brand.
After Hugh Hefner’s death in September 2017, Cooper became the highest-ranking family member in the company.
He took over as chief of global partnerships in 2019 but departed again just three months later to launch his own media venture, the Hefner Media Corporation, and the millennial-focused website HefPost.
That same year, he made a dramatic shift and enlisted in the United States Air Force Reserve, leaving for basic training in December 2019.
He graduated from Air Force boot camp in February 2020 and has continued to serve, later receiving the United States Air & Space Commendation Medal.
In July 2020, he launched an exploratory campaign to run as a Democrat for the California State Senate in the 30th District.
In August 2023, Hefner founded Hefner Capital, a private-equity firm where he serves as managing partner. In October 2024, the firm made a $100 million all-cash offer to acquire the Playboy brand from PLBY Group, along with a 10% equity interest in a new entity.
The bid was rejected by PLBY Group in a matter of days, with the company stating that the offer “substantially undervalues the Playboy assets.”
Hefner has also partnered with Playboy on “Dead After Dark,” a Cold War-era horror-thriller set inside the Playboy Club, through Hefner Capital.
He continues to work as a businessman and serviceman, balancing his corporate ventures with his military commitments.
Social Media
- Instagram Handle: @cooperhefner
- Twitter/X Handle: @cooperhefner
Personal Life
Cooper Hefner has been married to British actress Scarlett Byrne, known for her role as Pansy Parkinson in the Harry Potter franchise, since 4 November 2019.
The couple met in 2015 and welcomed their first daughter, Betsy Rose Hefner, on 24 August 2020. In November 2021, they announced they were expecting twins, and their twin daughters, Marigold Adele Hefner and Blossom Pearl Hefner, were born in March 2022.
Net Worth
Cooper Hefner has an estimated net worth of $5 million. His wealth has been built through his executive roles at Playboy Enterprises, including his tenure as chief creative officer and chief of global partnerships.
He is the managing partner of Hefner Capital, his private-equity firm founded in 2023, and previously founded and served as CEO of the media startup Hop.
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