Iyia Liu Biography: Ethnicity, Boyfriend, Age, Parents, Net Worth, Religion, Instagram

Iyia Liu is a New Zealand entrepreneur and reality television personality who rose to prominence as a leading figure in the e-commerce and influencer-driven business landscape.

She first gained international recognition after launching a waist trainer brand that generated millions in sales within its first year, driven by innovative and aggressive influencer marketing strategies.

Her keen ability to identify viral trends led to the creation of multiple lifestyle ventures and a luxury fashion label, solidifying her reputation as a prolific and forward-thinking business owner.

Quick Facts

• Full Name: Iyia Liu
• Date of Birth: November 27, 1993
• Age: 32 years old
• Gender: Female
• Place of Birth: Auckland, New Zealand
• Nationality: New Zealander
• Profession: Entrepreneur, Reality Television Personality
• Height: 5 feet 4 inches
• Weight: 54 kg
• Eye Color: Brown
• Hair Color: Dark Brown
• Parents: N/A
• Siblings: N/A
• Spouse: N/A
• Children: N/A
• Relationship Status: N/A
• Religion: Christianity
• Ethnicity: Chinese and New Zealander
• Net Worth: $5,000,000

Early Life and Education

Iyia Liu was born on November 27, 1993, and raised in Auckland, New Zealand, by parents who immigrated from China.

Growing up in a household shaped by discipline and entrepreneurial drive, she developed an early interest in independent business ventures.

She attended local schools in Auckland before enrolling at the University of Auckland, where she pursued studies in commerce and marketing.

In 2014, she graduated with a Bachelor of Commerce degree, equipping her with the foundational knowledge that later supported her rapid expansion into e-commerce.

During her university years, she began experimenting with small online sales projects, experiences that laid the groundwork for her future commercial achievements.

Personal Life

Iyia Liu leads a lifestyle reflective of her achievements in the fashion and luxury industries.

Although she has previously shared aspects of her romantic relationships on reality television, her current marital status and relationship details remain private.

She frequently travels internationally for both business and leisure, often documenting her experiences across major fashion capitals.

Career

Iyia Liu’s career is characterized by the creation and scaling of high-growth e-commerce brands.

Her breakthrough came with the launch of Waist Trainer, which achieved global recognition through strategic influencer partnerships and celebrity endorsements.

Building on this success, she founded Luxe Fitness, a health and wellness brand that similarly experienced rapid market expansion.

In 2017, she entered the fashion industry with the establishment of Bambi Boutique, a clothing brand driven by social media trends and fast-fashion demand.

Her entrepreneurial journey expanded into entertainment with her role in the reality television series BossBabes, which chronicled her professional and social life alongside fellow entrepreneur Edna Swart.

She has also founded Celebration Box, a premium gifting service, and remains active as a consultant in digital marketing and brand development, with expertise centered on social media growth strategies and influencer engagement.

Awards

• Deloitte Fast 50 Rising Star (2016)
• Young Entrepreneur of the Year Finalist (2017)
• Next Magazine Woman of the Year Finalist (2018)

Net Worth

Iyia Liu has an estimated net worth of $5,000,000.

Her wealth is primarily derived from the growth, sale, and continued operation of her e-commerce brands, as well as income from reality television appearances, brand partnerships, and equity investments across multiple retail ventures.

Social Media

• Instagram: @iyialiu
• TikTok: @iyialiu
• YouTube: Iyia Liu

Filmography

• BossBabes (2019)
• BossBabes Season 2 (2020)