Niina Secrets Biography: Parents, Instagram, Real Name, Net Worth, Religion, Husband, Brand, Age

Bruna Santina Martins, professionally known as Niina Secrets, is a Brazilian digital influencer, YouTuber, entrepreneur, and beauty mogul.

She gained widespread recognition through her flagship YouTube channel, NiinaSecrets, which she launched in 2010 at age 16, producing beauty tutorials, fashion content, and lifestyle videos that resonated with millions of subscribers.

Beyond content creation, Niina Secrets has established herself as an entrepreneur, founding the Niina Secrets Store and launching successful collaborations with major beauty brands including MAC Cosmetics, Seda, and Eudora.

Her innovative approach to digital media, brand development, and personal branding has solidified her status as one of Brazil’s leading online beauty and lifestyle influencers.

Profile

• Full Name: Bruna Santina Martins
• Stage Name: Niina Secrets
• Born: 16 May 1994
• Age: 31 years old
• Birthplace: São Paulo, State of São Paulo, Brazil
• Nationality: Brazilian
• Occupation: Digital Influencer, YouTuber, Entrepreneur, Beauty Mogul, Lifestyle Content Creator
• Height: Unknown
• Parents: Marisa Santina
• Siblings: Bruno Santina, Fabiana Santina
• Spouse: Guilherme Santos de Oliveira (m. 2018)
• Children: 1
• Relationship: Married
• Net Worth: $500,000

Early Life and Education

Bruna Santina Martins was born on May 16, 1994, in São Paulo, Brazil, to her mother, Marisa Santina, and an unknown father. She grew up alongside her siblings, Bruno Santina and Fabiana Santina, both of whom are also involved in digital media.

From a young age, Bruna displayed an interest in beauty, fashion, and content creation. She completed professional makeup training at SENAC and later participated in a cultural exchange program in New York, where she studied English, photography, and fashion.

She is of Brazilian ethnicity, and her religious background has not been publicly known.

Career

Niina Secrets began her career in digital media in 2010, launching her YouTube channel at age 16. Her content focused on beauty tutorials, makeup tips, fashion advice, and lifestyle videos, quickly attracting a large subscriber base.

Through consistency, creativity, and relatability, she established herself as a leading voice in Brazil’s online beauty community, gaining influence among young audiences and beauty enthusiasts alike.

Building on her YouTube success, Niina expanded her career into entrepreneurship by founding the Niina Secrets Store in 2012, offering clothing, shoes, and accessories.

She further enhanced her professional portfolio by collaborating with major beauty brands, including launching makeup products with MAC Cosmetics and haircare collaborations with Seda.

In 2020, she partnered with Eudora to launch her own beauty line, which became one of Brazil’s most successful influencer-led brands.

These ventures solidified her reputation as a prominent entrepreneur and innovator in the digital beauty space.

Beyond entrepreneurship, Niina Secrets has continued to engage her audience across multiple platforms, including Instagram and TikTok, where she shares lifestyle, fashion, and beauty content. Her work has earned recognition from Forbes as one of Brazil’s most promising young influencers.

She has also expanded into mentoring and guiding aspiring creators, leveraging her experience in digital content creation, brand building, and audience engagement.

Her career reflects sustained growth, creative entrepreneurship, and a significant impact on Brazil’s influencer ecosystem.

Social Media

• YouTube Handle: NiinaSecrets
• Instagram Handle: @niinasecrets

Personal Life

Bruna Santina Martins married videomaker Guilherme Santos de Oliveira in 2018. The couple announced the expected arrival of their first child in 2025.

Niina Secrets shares aspects of her family life and professional journey with her audience while maintaining a strong focus on her career as a digital creator, entrepreneur, and beauty influencer.

Her lifestyle reflects a balance between personal milestones and professional achievements.

Net Worth

Niina Secrets has an estimated net worth of $500,000, primarily generated through her digital content creation, YouTube monetization, brand collaborations, and entrepreneurial ventures, including her beauty line and merchandise.

Her financial success reflects her influence as a leading Brazilian beauty and lifestyle influencer and her strategic engagement with multiple revenue streams in the digital and fashion industries.