Vivy Yusof Biography: Ethnicity, Age, Books, Net Worth, Businesses, Parents, Religion, Instagram, Awards, Forbes

Vivy Sofinas Yusof, known professionally as Vivy Yusof, is a Malaysian entrepreneur, author, and digital personality.

She rose to prominence as the co-founder of FashionValet and the luxury modest wear brand, dUCk.

Her influence expanded through her pioneering role in the Southeast Asian e-commerce space, alongside her transparency in documenting her life as a business leader and mother, which she shared through her blog and social media platforms, eventually establishing her as a leading voice in the global modest fashion industry.

Quick Facts

• Full Name: Vivy Sofinas Yusof
• Stage Name: Vivy Yusof
• Date of Birth: December 11, 1987
• Age: 38 years old
• Gender: Female
• Place of Birth: Kajang, Selangor, Malaysia
• Nationality: Malaysian
• Profession: Entrepreneur and Author
• Eye Color: Brown
• Hair Color: Dark Brown
• Parents: Yusof Mansur, Anizah Ali
• Siblings: Intan Yusof
• Spouse: Fadzarudin Shah Anuar
• Children: Hamzah, Mariam, Sarah, and Idris
• Relationship Status: Married
• Religion: Islam
• Ethnicity: Malay
• Net Worth: $10 million

Early Life and Education

Vivy Sofinas Yusof, who is now at the age of 38 years old, was born on December 11, 1987, in Kajang, Malaysia.

She was raised in an environment that emphasized entrepreneurship, largely influenced by her father’s involvement in the engineering and construction industry.

She completed her early education in Malaysia before relocating to the United Kingdom for her higher studies.

She enrolled at the London School of Economics and Political Science, where she studied Law, balancing her academic responsibilities with a growing interest in digital media.

During this period, she launched her blog, Proudduck, which later became the foundation for her business ventures.

She graduated in 2009 and returned to Malaysia shortly after, marking the beginning of her professional journey in entrepreneurship and digital commerce.

Personal Life

Vivy Yusof is married to Fadzarudin Shah Anuar, whom she met during her time as a student in London.

Their relationship developed from their university years, and they got married in July 2012.

Together, they have four children named Hamzah, Mariam, Sarah, and Idris.

Her personal life has remained a central part of her public identity, as she consistently shares her experiences balancing motherhood with a high-level corporate career.

She resides in Kuala Lumpur with her family and is widely recognized for her openness about the realities of managing both business and family life, while also advocating for women in leadership roles.

Career

Vivy Yusof began her career in 2010 when she co-founded FashionValet alongside her husband, creating a platform dedicated to promoting Southeast Asian designers.

This venture marked her entry into the regional e-commerce industry.

Her influence grew further with the launch of dUCk in 2014, a brand that redefined the premium modest fashion market, particularly in the scarf and lifestyle segment.

She also gained mainstream attention through her appearance in the reality television series, Love, Vivy, which showcased her entrepreneurial journey.

In 2022, she published her memoir titled The First Move, which achieved commercial success across the region.

Following corporate restructuring and the sale of FashionValet in late 2024, she stepped down from her executive role.

By 2026, she transitioned into independent consulting, public speaking, and expanding her work as an author, leveraging her experience in business development and digital branding.

Awards

• Young Entrepreneur Award (2017)
• Forbes 30 Under 30 Asia (2017)

Net Worth

Vivy Yusof has an estimated net worth of $10 million as of 2026.

Her wealth is largely attributed to her successful business ventures, brand partnerships, and earnings from her published works.

Controversy

Vivy Yusof has faced notable public scrutiny during her career, particularly regarding the financial performance of FashionValet.

In late 2024 and early 2025, she and her husband were involved in a high-profile investigation by the Malaysian Anti-Corruption Commission concerning investment losses linked to government-backed entities.

While maintaining that the losses were influenced by market conditions and the impact of the global pandemic, the situation generated widespread discussion about corporate governance.

She responded by taking accountability for the business outcomes and stepping away from her leadership role to allow for a transition in the company’s direction.

Social Media

• Instagram: @vivyyusof
• YouTube: @vivyyusof
• TikTok: @vivyyusof

Filmography

• Love, Vivy (2016–2017)

Books

• The First Move (2022)