Olusola Awujoola Biography: Net Worth, Awards, Instagram, Parents, Height, Age, Businesses
Olusola Michael Awujoola, widely recognized by his professional name Malivelihood, is a Nigerian luxury designer, jeweler, and entrepreneur recognized for his influence in Africa’s high-end artisan space.
As the founder of Malivelihood Luxury, he gained international attention for creating bespoke, diamond-studded timepieces, jewelry, and luxury gadgets for elite clients.
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He later expanded into hospitality with the launch of No 1 Hotel in Abuja, reinforcing his reputation as a leading figure in Nigerian luxury craftsmanship.
Quick Facts
- Full Name: Olusola Michael Awujoola
- Stage Name: Malivelihood
- Born: September 21, 1981
- Age: 44 years old
- Birthplace: Lagos, Nigeria
- Nationality: Nigerian
- Occupation: Luxury Designer, Jeweler, Entrepreneur
- Height: 1.78m
- Parents: Mr. and Mrs. Awujoola
- Siblings: Unknown
- Spouse: Deola Smart (m. 2020–Present)
- Girlfriends: Tonto Dikeh (ex)
- Children: 1
- Relationship: Married
- Net Worth: $30 million
Early Life and Education
Olusola Michael Awujoola was born on September 21, 1981, in Lagos, Nigeria, to the family of Mr. and Mrs. Awujoola.
Raised in an environment that valued both academic excellence and commercial acumen, he pursued an extensive educational path across multiple continents.
He earned a Bachelor’s degree in Business Administration before moving to the United Kingdom, where he obtained a Master’s degree in Global Management and an LLM in Commercial Law.
To refine his technical skills, he later attended a specialized Luxury Branding and Jewelry-making course in New York City.
Awujoola is of the Yoruba ethnic group and is a practicing Christian.
Career
Olusola Michael Awujoola began his career in the entertainment sector, initially launching Malivelihood as an entertainment and branding company.
His entry into the luxury jewelry space was a result of his natural artistic flair and a recognized gap in the market for customized high-end accessories in Nigeria.
Early recognition came through his pioneering work in bejeweling mobile phones and watches, a niche that quickly attracted the attention of A-list celebrities and political figures across West Africa and beyond.
His growth into a global luxury brand was marked by several high-profile milestones, including the creation of bespoke diamond-encrusted pieces for international stars and his branding of luxury items for multinational corporations.
In 2020, his professional and personal brand reached a new peak with his high-profile wedding, which featured a custom diamond-studded gown and luxury car giveaways, showcasing his brand’s opulence.
Recently, he achieved a significant industry milestone by receiving an honorary Professional Fellowship Doctorate in Strategic Business Entrepreneurship and Sustainability, reflecting his transition from a creative artist to a multi-industrialist.
Today, Awujoola’s influence is centered on his diversification into the luxury hospitality industry through the No 1 Hotel in Abuja, which has been nominated as one of the top luxury establishments in Nigeria’s capital.
His industry standing is defined by his ability to maintain the “Malivelihood” signature as a symbol of prestige and quality across different sectors.
His recent work focuses on expanding his real estate and hospitality portfolio, ensuring his legacy as a business mogul who successfully exported Nigerian luxury art to the global stage.
Social Media
- Instagram Handle: @malivelihood
- Facebook Handle: Malivelihood Luxury
- Twitter Handle: @malivelihood
Personal Life
Olusola Michael Awujoola was born on September 21, 1981, and is 44 years old.
He has been happily married to Deola Smart, a prominent lawyer, businesswoman, and daughter of Nigerian politician Senator Adeyemi Smart, since December 2020.
Their union is one of Nigeria’s most celebrated high-society marriages, and together they welcomed their first daughter in 2022.
Prior to his marriage, Awujoola was in a highly publicized relationship with Nollywood actress Tonto Dikeh.
Net Worth
Olusola Michael Awujoola has an estimated net worth of $30 million.
His wealth is primarily derived from his luxury design house, Malivelihood Luxury, which handles multi-million naira commissions for custom jewelry and watches globally.
His financial portfolio has significantly expanded through his real estate investments and his ownership of the No 1 Hotel in Abuja.
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