Farida Nurhan Biography: Net Worth, Age, Daughter, Parents, Height, Ex-Husband, YouTube, Business

Farida Nurhan, popularly known as Omay, is an Indonesian content creator and culinary vlogger recognized for her engaging food reviews, recipe tastings, and signature phrase “Awur-Awur Emplok.”

She built a massive following on YouTube with over 5 million subscribers and billions of views through straightforward mukbang-style videos and street food explorations.

Her journey from former migrant worker to successful influencer and food entrepreneur has inspired many, while she also runs her own frozen food business called Ngemplok by Omay.

Quick Facts

• Full Name: Farida Nurhan
• Stage Name: Omay
• Born: September 3, 1982
• Age: 43 years old
• Birthplace: Lumajang, East Java, Indonesia
• Nationality: Indonesian
• Occupation: YouTuber, Content Creator, Culinary Vlogger, Entrepreneur
• Height: Unknown
• Parents: Mr. and Mrs. Nurhan
• Siblings: Unknown
• Spouse: Sarwo Edi Wibowo (ex)
• Children: Permesta Dhyaz Ris Putri Wibowo
• Relationship: Divorced
• Net Worth: $1.8 million

Early Life and Education

Farida Nurhan was born on September 3, 1982, in Lumajang, East Java, Indonesia. Details about her parents remain limited publicly and are referred to as Mr. and Mrs. Nurhan. No siblings are documented.

She married at a young age of 16 and faced economic hardships that led her to work abroad as a migrant worker.

Formal education background is not publicly detailed. Her ethnicity is Indonesian (Javanese), and her religion is Islam.

Career

Farida Nurhan began her working life under difficult circumstances, leaving for Singapore as a migrant worker in 2001 at age 18 or 19, later moving to Hong Kong for several years.

After returning to Indonesia around 2007 following more than five years abroad, she worked as a property broker in Jakarta for about ten years before transitioning to content creation.

She launched her YouTube channel on September 26, 2017, with her first food video uploaded shortly after, quickly gaining traction through honest and enthusiastic culinary reviews.

Her channel grew rapidly as she shared street food tastings, recipe demonstrations, and mukbang content that resonated with Indonesian audiences seeking relatable and entertaining food experiences.

She earned YouTube Creator Awards for reaching 100,000 and 1 million subscribers, appeared on television programs such as Kick Andy and Heart to Heart, and expanded into business by launching her frozen food brand Ngemplok by Omay.

This shift allowed her to turn her online popularity into a sustainable venture while quitting her brokerage work.

Farida Nurhan has created a strong legacy in Indonesia’s digital food content scene through her authentic style and consistent output.

Her success story from humble beginnings as a former TKW to a well-known vlogger and entrepreneur continues to motivate aspiring creators, with her channel maintaining millions of subscribers and billions of lifetime views.

Social Media

• Instagram Handle: @farida.nurhan
• Facebook Handle: Farida Nurhan
• YouTube Channel: Farida Nurhan

Personal Life

Farida Nurhan married Sarwo Edi Wibowo at the age of 16 and gave birth to her only daughter, Permesta Dhyaz Ris Putri Wibowo, on March 27, 2000, when she was 17. The couple later divorced while she was working as a migrant worker abroad.

She has one grandchild, Radika Putra Sydharta, through her daughter. Farida keeps much of her family life private but has occasionally shared inspirational reflections on her past struggles and current gratitude in her content.

Net Worth

Farida Nurhan has an estimated net worth of $1.8 million.

This stems mainly from her YouTube channel through ad revenue and view earnings, brand sponsorships and collaborations as a food influencer, income from her Ngemplok by Omay frozen food business, and past earnings from property brokerage supplemented by television appearances and other content-related opportunities.