Sarah Cheung Biography: YouTube, Skincare Brand, Net Worth, Religion, Height, Age, Ethnicity

Sarah Cheung is a Hong Kong-born American beauty content creator, YouTube personality, and entrepreneur best known for her candid makeup tutorials, skincare advice, personal storytelling, and founding the viral beauty brand Sacheu Beauty.

She built a loyal audience through authentic videos on everyday looks, philosophy-inspired discussions, mental health topics, and innovative skincare tools like stainless steel gua sha and facial rollers that popularized hygienic Traditional Chinese Medicine practices in the West.

Her peel-off lip liner Stay-N exploded on TikTok, landing in the makeup bags of celebrities like Billie Eilish and Kim Kardashian, earning her a spot on Forbes 30 Under 30 in Retail & Ecommerce.

Quick Facts

• Full Name: Sarah Cheung
• Born: January 29, 1996
• Age: 30 years old
• Birthplace: United States
• Nationality: American
• Occupation: YouTube Content Creator, Beauty Influencer, and Entrepreneur
• Height: Unknown
• Parents: Unknown
• Siblings: Unknown
• Spouse: None
• Children: None
• Relationship: Single
• Net Worth: $3 million

Early Life and Education

Sarah Cheung was born on January 29, 1996, in the United States, though she grew up in Hong Kong before moving to Canada and later the US. She keeps details about her parents private and has not shared information about siblings.

Sarah studied philosophy at The University of Texas at Austin, where she maintained a high GPA while starting her YouTube journey. Her ethnicity is Chinese (Hong Kong heritage), and her religion remains unknown.

Career

Sarah Cheung kicked off her career as a college student at The University of Texas at Austin around 2015-2016 when she launched her YouTube channel SACHEU during her sophomore year.

She began posting makeup tutorials, lash application guides, everyday routines, and study tips that reflected her 4.0 GPA focus, drawing viewers with her straightforward, unfiltered style and philosophical undertones.

Early videos like Ariana Grande-inspired looks and weight loss journeys helped her gain traction organically as an authentic voice in beauty. She experimented with content that felt like big-sister advice, sharing personal struggles including childhood experiences and mental health, which built a tight-knit community.

Her growth accelerated as she expanded beyond tutorials to product innovation, co-founding Sacheu Beauty in 2020 with Gloss Ventures and launching hygienic stainless steel gua sha tools and facial rollers that made Traditional Chinese Medicine accessible and sustainable.

The brand’s philosophy emphasized skin barrier care first, resonating during the rise of clean beauty trends.

Viral moments, especially the peel-off lip liner Stay-N in shades like Lip Glaze Elixir, took off on TikTok around 2023, leading to sell-outs, celebrity endorsements without paid seeding, and massive media coverage.

She shifted focus from long-form YouTube to short-form platforms while maintaining her channel for deeper vlogs, office tours, and calorie-counting food content.

Sarah Cheung continues to lead Sacheu Beauty as co-founder, driving product lines like lip products and skincare tools while creating content that mixes beauty transformations, business insights, and personal updates.

Her influence bridges digital media and retail, inspiring immigrant women and creators to pursue entrepreneurship. She proves authenticity paired with innovation creates lasting impact, from popularizing gua sha globally to building a brand that prioritizes real results over hype.

Social Media

• Instagram Handle: @sacheu
• TikTok Handle: @sacheu
• YouTube: SACHEU

Personal Life

Sarah Cheung keeps her romantic life private and has not publicly confirmed a spouse, current partner, or children.

She shares glimpses of her journey as an immigrant from Hong Kong who didn’t speak English initially, along with candid discussions about mental health, weight loss, and personal growth in videos that feel intimate and supportive.

She maintains a focused lifestyle centered on her brand, content creation, and self-improvement, often highlighting her move to Los Angeles and behind-the-scenes business moments while prioritizing authenticity with her audience.

Discography/ Filmography

Not applicable (focuses on beauty content, tutorials, and entrepreneurship).

Net Worth

Sarah Cheung has an estimated net worth of $3 million. Her primary sources of income stem from YouTube monetization and ad revenue on her long-running channel, brand partnerships across social platforms, and significant earnings from Sacheu Beauty through product sales.