Brooklyn And Bailey McKnight Biography: Ages, Husbands, Net Worth, YouTube, Instagram, Songs

Brooklyn and Bailey McKnight are American identical twin YouTubers and social media influencers from Allen, Texas, known for their family-friendly vlogs, fashion, beauty, and lifestyle content.

They rose to fame through their mother’s YouTube channel, Cute Girls Hairstyles, before launching their own channel, Brooklyn and Bailey, in 2013.

Their upbeat personalities and relatable content have amassed millions of followers across platforms.

Profile

• Members’ Real Names: Brooklyn Victoria McKnight, Bailey Marné McKnight-Howard
• Stage Name: Brooklyn and Bailey
• Active From: 2013
• Origin: Allen, Texas, USA
• Active Until: Present
• Nationality: American
• Occupation: YouTubers, Influencers, Entrepreneurs, Singers, Actors
• Net Worth: $4 million to $6 million USD

Early Life and Members

Brooklyn and Bailey McKnight, identical twins, are part of the McKnight family, a transracial Mormon family known for their YouTube presence.

They began as models for their mother’s Cute Girls Hairstyles channel, transitioning into their own brand focused on teen and young adult interests.

Brooklyn Victoria McKnight

• Date of Birth: December 31, 1999
• Age: 25 years old
• Place of Birth: Utah, USA
• Ethnicity: Caucasian
• Religion: Mormon
• Parents: Shaun McKnight and Mindy McKnight.
• Siblings: Kamri Noel McKnight, Rylan McKnight, Daxton McKnight, Paisley McKnight.
• Education: Graduated from Lovejoy High School, Lucas, Texas (2018), where she was on the Majestics drill team. Earned a Bachelor’s in Entrepreneurship from Baylor University, Waco, Texas (2021). Graduated as a Master Esthetician from Skin Science Institute, Utah (April 2022).
• Early Life: Born in Utah and raised in Allen, Texas, Brooklyn was featured in her mother’s hairstyle videos from 18 months old. She developed an interest in performing, appearing in The Adventures of Food Boy (2008) and Studio C. Her entrepreneurial spirit led to co-founding businesses like Lash Next Door.

Bailey Marné McKnight-Howard

• Date of Birth: December 31, 1999
• Age: 25 years old
• Place of Birth: Utah, USA
• Ethnicity: Caucasian
• Religion: Mormon
• Parents: Shaun McKnight and Mindy McKnight.
• Siblings: Kamri Noel McKnight, Rylan McKnight, Daxton McKnight, Paisley McKnight.
• Education: Graduated from Lovejoy High School, Lucas, Texas (2018), Earned a Bachelor’s in Entrepreneurship from Baylor University (2021, a year early).
• Early Life: Born two minutes after Brooklyn, Bailey grew up in Allen, Texas, featured in Cute Girls Hairstyles from a young age. She performed in The Adventures of Food Boy (2008) and Studio C, and her love for reading and dance shaped her content creation. She’s known for her outgoing personality.

Formation

Brooklyn and Bailey launched their YouTube channel, Brooklyn and Bailey, in March 2013, building on their visibility from their mother’s Cute Girls Hairstyles channel, which began in 2009.

Managed by Mindy McKnight, the twins created family-friendly content focusing on fashion, beauty, crafts, and vlogs, appealing to teens and young adults.

Their channel gained traction with relatable videos like “10 Dates in 10 Days,” and by 2015, they co-launched Squared, a channel featuring other twin creators (discontinued in 2019).

Their authentic, positive content and business ventures, like Lash Next Door, solidified their influencer status.

Career

Brooklyn and Bailey have grown their YouTube channel to over 7 million subscribers and 609 million lifetime views by 2025, with 7.6 million Instagram followers and 7 million TikTok fans.

Their content includes vlogs, challenges, fashion, beauty, and life updates, evolving from teen interests to young adulthood, including wedding and pregnancy content.

They entered the music industry in 2017 with producer Benny Cassette, releasing singles Dance Like Me (#11 on iTunes Pop Charts), SiMPLE THiNGS, and What We’re Made Of.

They toured with DigiTour in 2017 and collaborated with Peter Hollens on a 2015 cover.

Their business ventures include Lash Next Door (mascara and apparel) and a skincare line at Walmart.

They won a 2017 Streamy Award for Kids and Family and were 2018 Shorty Award finalists for YouTube Musician.

As UN Foundation Girl Up Champions, they advocate for girls’ education and health.

Brooklyn’s pregnancy in 2024 shifted some content toward motherhood, while Bailey focuses on travel and marriage, maintaining their dual-perspective appeal.

Social Media

• Instagram Handle: @brooklynandbailey
• TikTok Handle: @brooklynandbailey
• YouTube Channel: Brooklyn and Bailey

Personal Life

Brooklyn Victoria McKnight

• Height: Unknown
• Marriages: Married
• Children: One
• Dating History: Parker Johnson (2016–2017), Brooks (2020– 2021), Dakota Blackburn

Bailey Marné McKnight-Howard

• Height: Unknown
• Marriages: Asa Howard
• Children: None
• Dating History: Asa Howard

Net Worth

Brooklyn and Bailey’s collective net worth is estimated at $4 million to $6 million (USD).

Their income stems from YouTube ad revenue (7M+ subscribers), brand deals with Disney, CoverGirl, Clinique, and others, their Lash Next Door and skincare businesses (sold at Walmart), and a Dallas soda shop, Sip City, opened in August 2023.

Discography

Singles

• Dance Like Me (March 3, 2017; #11 on iTunes Pop Charts, 6M+ YouTube views)
• SiMPLE THiNGS (April 28, 2017)
• What We’re Made Of (July 13, 2017)