Song Ja-yeon Biography: YouTube, Ethnicity, Makeup, Instagram, Net Worth, Height, Age

Song Ja-yeon, widely recognized as Jjangjjangman, is a South Korean YouTube beauty creator, makeup artist, and influencer celebrated for her authentic personality, creative makeup tutorials, and humorous content.

Rising to fame through her relatable approach to beauty and lifestyle topics, she has built a loyal fanbase and expanded her influence across social media platforms and television appearances.

Profile

• Full Name: Song Ja-yeon
• Stage Name: Jjangjjangman
• Born: 3 March 1990
• Age: 35 years old
• Birthplace: Ulsan, South Korea
• Nationality: South Korean
• Occupation: YouTube Beauty Creator, Makeup Artist, Influencer
• Height: 1.65m
• Parents: Unknown
• Siblings: Unknown
• Spouse: None
• Children: None
• Relationship: Not married
• Net Worth: $2 million

Early Life and Education

Song Ja-yeon was born on March 3, 1990, in Ulsan, South Korea. Details about her parents and siblings have not been publicly disclosed.

She attended Ulsan Girls’ High School and later graduated from Konkuk University with a degree in Beauty Design. She is Korean by ethnicity, and her religious beliefs are not publicly known.

Career

Song Ja-yeon launched her YouTube channel jjangjjangman on May 28, 2015, initially sharing makeup tutorials and beauty tips characterized by her candid and approachable style.

Her early content resonated with viewers seeking honest product reviews and relatable beauty advice, setting her apart in the growing K-beauty community.

Her channel gained significant traction through viral videos featuring humorous skits, transformation makeup, and honest commentary on beauty trends and products.

With over 1.5 million subscribers, she became known for her signature catchphrases and engaging personality.

She expanded her presence through collaborations with major beauty brands and fellow influencers, cementing her status as a leading Korean beauty creator.

Song Ja-yeon ventured into television, appearing on variety shows and beauty programs, and participated in Netflix’s The Influencer in 2024, where her authenticity and competitive spirit earned her recognition.

She continues to produce diverse content, including vlogs, challenges, and lifestyle videos, maintaining her influence in the digital beauty landscape.

Social Media

• Instagram Handle: @jjangjjangman
• YouTube Channel: jjangjjangman

Personal Life

Song Ja-yeon has kept her romantic life largely private, with no confirmed spouses or long-term partners publicly known. She has no children.

She focuses on her career and personal growth, occasionally sharing aspects of her daily life and friendships with her audience while maintaining boundaries around her private relationships.

Net Worth

Song Ja-yeon has an estimated net worth of $2 million. Her primary sources of income include YouTube ad revenue and sponsorships from her substantial subscriber base, brand partnerships and endorsements in the beauty industry, television appearances, and earnings from merchandise and collaborations.