Lasse Matberg Biography: Net Worth, Age, Brother, Parents, Girlfriend, Height, Modelling Career, Nationality

Lasse Løkken Matberg, widely known as Lasse Matberg or simply “the Viking,” is a Norwegian internet personality, former naval officer, model, fitness enthusiast, and knitwear designer. He rose to fame on Instagram with his striking long hair, beard, and tall, muscular build that earned him comparisons to Thor. He served as a lieutenant in the Royal Norwegian Navy and later became a public figure through modeling, reality television appearances, and his 2022 book Viking Knits, which features over 40 Scandinavian-inspired knitting patterns for the whole family.

Quick Facts

• Full Name: Lasse Løkken Matberg
• Stage Name: Lasse Matberg
• Born: July 11, 1985
• Age: 40 years old
• Birthplace: Verdal Municipality, Norway
• Nationality: Norwegian
• Occupation: Internet Personality, Model, Former Naval Officer, Knitwear Designer, and Fitness Influencer
• Height: 1.97 m
• Parents: Mr. and Mrs. Matberg
• Siblings: Espen Matberg
• Spouse: None
• Children: None
• Relationship: Single
• Net Worth: $800,000

Early Life and Education

Lasse Løkken Matberg was born on 11 July 1985 in Verdal Municipality, Norway, to Mr. and Mrs. Matberg. He has one brother named Espen Matberg.

Growing up in a family with a heritage of craftspeople, he experienced bullying in school due to his appearance before braces and growth changed things.

He served in the Royal Norwegian Navy for around ten years, reaching the rank of lieutenant and working as a sports officer and recruit instructor.

Details of his formal civilian education are not publicly detailed. His ethnicity is Norwegian, and his religion is unknown.

Career

Lasse Løkken Matberg began his public career while serving in the Royal Norwegian Navy. He started posting on Instagram in 2013, sharing photos of his Viking-like look, fitness routines, and daily life that quickly attracted a large following.

His striking appearance led to modeling opportunities and media attention, including being compared to Chris Hemsworth’s Thor and serving as the public face for NATO exercises.

He transitioned into broader influencer work, appearing on reality television and collaborating on projects that highlighted his interests in fitness, outdoor activities, and traditional crafts.

In 2022 he published his first book, Viking Knits: Over 40 Scandi Knits For Men, Women & Children, created in collaboration with Strikkemekka.

The book drew on his family’s crafting background and featured patterns modeled by him and his relatives.

Lasse Løkken Matberg has built a lasting presence as a multifaceted personality who blends military discipline, fitness, modeling, and creative design.

His social media platforms and book continue to inspire followers interested in Scandinavian lifestyle, knitting, and an active, authentic way of living.

Social Media

• Instagram Handle: @lasselom
• Facebook Handle: Lasse L. Matberg
• Twitter Handle: Unknown
• TikTok Handle: @lasselom

Personal Life

Lasse Løkken Matberg comes from a close-knit family and has spoken about his brother Espen Matberg, for whose wedding he served as best man in 2017.

He has had several long-term relationships in the past but has described himself as single in recent years.

He maintains a private personal life focused on family traditions, fitness, travel, and creative hobbies such as knitting.

Net Worth

Lasse Løkken Matberg has an estimated net worth of around $800,000.

His primary sources of income include earnings from social media influencing and brand collaborations, modeling work, revenue from his knitting book Viking Knits, and previous salary as a lieutenant in the Royal Norwegian Navy.