Les Gold Biography: Age, Child, Net Worth, Wife, Siblings, Instagram, Books

Posted By Johnson Ajiboye

Les Gold is an American pawnbroker, reality TV star, author, and media personality. He is best known for his role on cable and satellite television truTV’s reality series Hardcore Pawn.

Gold was born in Detroit, Michigan, on June 20, 1950. He is the grandson of a pawnbroker and the third-generation owner of American Jewelry and Loan, a pawn shop in Detroit.

Gold opened his first business at age 12, buying pizzas and reselling them by the slice to fellow students at Hebrew School. He opened American Jewelry and Loan in 1978, and the business has since grown to five locations.


  • Full name: Leslie Gold
  • Date of birth: June 20, 1950
  • Age: 73 years
  • Gender: Male
  • Place of birth: Detroit, Michigan
  • Nationality: American
  • Profession: Pawnbroker, reality TV star, Author, Media Personality

Early Life & Education

Leslie Gold was currently 73 years old was born on June 20, 1950, into a family of pawnbrokers. His grandfather, Sam Gold, opened a pawn shop in Detroit in 1918.

Gold’s father, Harry Gold, took over the business in the 1950s, and Les Gold began working there as a teenager.

Gold attended Oak Park High School in Oak Park, Michigan. After graduating from high school, he attended Wayne State University, where he studied business. However, after two years, he dropped out of college to focus on the family business.

Personal Life

Gold is married to Lilli Gold. They have two children together, Seth Gold and Ashley Broad. Seth Gold is also a pawnbroker and appears on Hardcore Pawn with his father.


Gold opened American Jewelry and Loan in 1978. The business was initially located in Oak Park, Michigan, but it moved to its current location in Detroit in 1993. American Jewelry and Loan is now one of the largest pawn shops in the United States.

In 2009, Gold began appearing on the reality television series Hardcore Pawn. The show follows the daily operations of American Jewelry and Loan, and it has been a ratings success for truTV. Gold has become a popular figure on the show, known for his outspoken and flamboyant personality.

Gold is known for his outspoken and flamboyant personality. He is often seen on Hardcore Pawn haggling with customers over the price of their items.

He is also known for his catchphrases, such as “You’re killing me, Smalls!” and “I’m not here to make friends.”

In addition to his work on Hardcore Pawn, Gold has also written a book, For What It’s Worth: Business Wisdom from a Pawnbroker. The book was published in 2011.

Net Worth

Gold’s net worth is estimated to be $15 million.

His wealth comes from his successful business, American Jewelry, and Loan, and his earnings from Hardcore Pawn.

Social Media

  • Instagram handle: N/A
  • Twitter handle: N/A

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