Reuben De Maid Biography: Siblings, Age, Height, Net Worth, Parents, Instagram, Ethnicity
Reuben de Maid is a Welsh makeup artist, singer, beauty influencer, content creator, and television personality who gained international attention as a child after appearing on Little Big Shots and The Ellen DeGeneres Show.
His career later expanded into beauty campaigns, television, digital content, advocacy and higher education in the United States.
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| Name: | Reuben de Maid |
| Born: | March 24, 2005 (age 21 years old) |
| Place of Birth: | Cardiff, Wales, United Kingdom |
| Nationality: | Welsh |
| Ethnicity: | Welsh |
| Height: | 132 cm (4 ft 4 in) |
| Religion: | Christianity |
| Parents: | Matthew de Maid, Vicki de Maid |
| Siblings: | Coco de Maid, Sonny de Maid |
| Occupation: | Makeup artist, singer, beauty influencer, content creator, television personality |
| Net Worth: | $1 million |
Early life and Education
Reuben de Maid was born on March 24, 2005, in Cardiff, Wales, United Kingdom. Reuben de Maid was born to Mathew and Vicki de Maid. His ethnicity is Welsh.
He grew up alongside Sonny de Maid and Coco de Maid. His interest in performance developed early, particularly after his mother gave him a karaoke machine, which encouraged him to sing and experiment as a performer.
Both parents supported his creative interests from childhood. His mother, Vicki, encouraged him to pursue makeup and performance despite knowing he might face criticism because of his interest in an activity often stereotyped as feminine.
His parents remained a key source of support during his early rise to prominence and his school experiences. His religion is Christianity.
Reuben de Maid developed his passion for makeup around the age of eight after watching beauty tutorials on YouTube. He began experimenting at home before eventually wearing makeup at school. His interest also extended to singing, art, beauty techniques and online content creation.
His school years included difficult experiences after some students reacted negatively to his appearance and interests. He later became involved in anti-bullying advocacy, using his own experiences to encourage young people to express themselves confidently.
Reuben de Maid moved to Los Angeles, California, and enrolled at the University of Southern California (USC) in 2023, where he studied Strategic Communication and Media Studies.
Career
Reuben de Maid began developing his performance abilities as a child, singing at home after his mother gave him a karaoke machine.
His fascination with beauty began separately around age eight, when YouTube makeup tutorials introduced him to techniques that he soon began practising himself. He eventually combined the two, creating beauty content while showcasing his singing.
Reuben de Maid gained his first major public exposure as a preteen when he appeared on the UK edition of Little Big Shots, where his singing attracted considerable attention.
His television breakthrough led to an appearance on The Ellen DeGeneres Show in 2017, where he performed “And I Am Telling You I’m Not Going” and discussed his passion for makeup. During the appearance, Ellen DeGeneres surprised him by providing a professional makeup station.
His television appearances accelerated his growth as a beauty creator. Reuben de Maid began posting makeup tutorials, beauty looks, and singing covers on YouTube, eventually building an audience of over 200,000 subscribers. Reuben de Maid attracted attention from beauty publications and brands in his early teens.
He appeared in coverage from Glamour, The Independent, Byrdie and other outlets, while his work included beauty campaigns such as W7 Cosmetics’ “Here Come the Boys” initiative. He also participated in beauty events and promotional work involving brands such as MAC, KIKO, The Body Shop and Morphe.
Reuben de Maid also became increasingly active in anti-bullying advocacy. His own experiences at school motivated him to work as an ambassador for The Diana Award, an organization focused on youth leadership and anti-bullying initiatives.
He has spoken publicly about self-expression, acceptance and the importance of family support for young people facing criticism.
In 2023, Reuben de Maid was named to GLAAD’s 20 Under 20 list, presented in partnership with Teen Vogue. GLAAD described him as a makeup artist and influencer, highlighting his beauty career, television work and advocacy for authenticity and acceptance.
Social media
- Instagram Handle: @reubendemaid
- YouTube Channel: Reuben de Maid
- TikTok Handle: @reubendemaid
- LinkedIn: Reuben de Maid
Personal life
Reuben de Maid is 21 years old and currently single. There is no information about his past relationship.
No details about children. He is 132 cm (4 ft 4 in) tall. He currently lives in Los Angeles, California, and lives near his university.
His move from Wales to Los Angeles marked an important personal transition as he entered university after spending much of his childhood in the international spotlight.
Reuben de Maid has long been interested in makeup, beauty, singing, fashion, art, and digital content creation. He also remains interested in beauty experimentation and self-expression, areas that shaped his online career from childhood.
His advocacy work has become another important personal interest, particularly efforts supporting young people who experience bullying or feel pressured to conform to social expectations.
Net worth
Reuben de Maid has a net worth of $1 million, generated from his long-running entertainment and digital career.
His income sources include beauty content, YouTube monetization, social-media partnerships, brand campaigns, television appearances, live appearances and entertainment projects.
His earliest commercial opportunities came after his appearances on Little Big Shots and The Ellen DeGeneres Show, which made him an international child celebrity. His growing online audience later led to beauty partnerships, promotional campaigns, and sponsored digital content.
Reuben de Maid has also worked on campaigns involving beauty brands such as W7 Cosmetics, MAC, KIKO, The Body Shop and Morphe. These collaborations expanded his income beyond traditional television and music appearances.
His YouTube channel remains another revenue source, supported by a catalogue of makeup tutorials, singing covers, lifestyle videos and entertainment content. His audience of more than 200,000 subscribers continues to provide value for advertising and creator partnerships.
His appearance in Being Reuben added television income and expanded his profile as a reality personality. More recently, his USC education and Los Angeles activities have put him at a new stage of professional development, creating opportunities in communications, digital media, beauty, and talent-related work.
Filmography / Discography
- The Ellen DeGeneres Show
- Little Big Shots
- This Morning
- Being Reuben
- The Greatest Showman — “This Is Me” Cover
What People Ask
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