OnlyFans
Tim Stokely built OnlyFans out of a family living room in 2016 with a ten-thousand-pound loan from his father.
A decade later, the platform he started as a general-purpose subscription tool for creators has grown into a multi-billion-dollar business at the center of the global creator economy, generating over a billion dollars in annual net revenue and drawing institutional investors who once wanted nothing to do with the adult content industry it is best known for.
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OnlyFans now counts more than 4.6 million creator accounts and has paid out over $25 billion to them since launch. Under current chief executive Keily Blair, the platform has pushed to diversify beyond its adult-content roots into fitness, comedy, sports, and podcasting, while its parent company navigated a leadership crisis after the death of majority owner Leonid Radvinsky in March 2026 and closed its first outside investment deal months later.
Quick Facts
- Company Name: Fenix International Limited
- Brand Name: OnlyFans
- Founded: November 2016
- Founders: Tim Stokely, Thomas Stokely, Guy Stokely
- Headquarters: London, England
- Industry: Creator economy, subscription content, online video platform
- CEO: Keily Blair
- Website: onlyfans.com
- Key Products/Services: OnlyFans subscription platform, OFTV
- Revenue: $7.22 billion
- Employees: 1,000
- Parent Company: Fenix International Limited
- Notable Subsidiaries: OFTV
- Net Worth: $3.15 billion
History & Founding
Tim Stokely was born in Harlow, Essex, in July 1983, the youngest of four children of Guy Stokely, a retired Barclays investment banker. He studied at Anglia Ruskin University before experimenting with a string of niche subscription sites, including GlamGirls and Customs4U, that catered to adult content creators looking for a way to charge fans directly rather than relying on advertising.
Those early ventures shaped the idea behind OnlyFans, which Stokely launched in London in November 2016 with a £10,000 loan from his father. The pitch was simple: let any creator, regardless of niche, sell subscription access to their content without an ad-supported middleman taking a cut of the relationship. Early on, the company ran as a family operation, with his brother Thomas Stokely serving as chief operating officer and Guy Stokely overseeing finance.
OnlyFans initially banned explicit content and courted musicians, fitness trainers, and general influencers, though that changed as adult creators found the platform and its subscription model proved especially suited to their work.
In August 2021, the company briefly announced a ban on sexually explicit content, only to reverse the decision five days later after a fierce backlash from creators and subscribers who accounted for the bulk of its revenue. Stokely stepped down as CEO that December, having already sold his shares years earlier, and was succeeded by Amrapali Gan. Keily Blair, a lawyer who joined the company in 2022, took over as CEO in July 2023.
Growth & Business Model
OnlyFans runs on a straightforward revenue split: the platform keeps roughly 20 percent of every fan payment across subscriptions, pay-per-view unlocks, and tips, while creators keep the rest. That model, combined with high-risk payment processing infrastructure and age and identity verification systems built out after regulatory scrutiny intensified around 2020, has become one of the company’s core competitive advantages, since few rivals can replicate it cheaply.
Ownership control passed to Leonid Radvinsky, an American businessman and founder of the cam site MyFreeCams, after he acquired a majority stake in Fenix International in 2018. Under his ownership, the company scaled aggressively while staying privately held and largely opaque about its finances.
Reports later showed Radvinsky collected close to a billion dollars in dividends from Fenix International over the two years ending November 2024. He died of cancer in March 2026 at age 43, after keeping his diagnosis private, and control of his roughly 75 percent stake passed to his widow, corporate lawyer Yekaterina Chudnovsky.
The ownership transition set off the company’s first outside capital event. Radvinsky had been negotiating a sale of a majority stake for as much as $8 billion in January 2026, later scaled back to talks with Architect Capital around a $3.5 billion valuation. In May 2026, under Chudnovsky’s direction, Fenix International closed a deal selling a 16 percent stake to Architect Capital for $535 million, valuing OnlyFans at $3.15 billion.
Architect Capital CEO James Sagan called the platform “a category-defining platform with a powerful global brand,” and the company retained Moelis & Co. and Skadden, Arps, Slate, Meagher & Flom as advisers on the transaction, while Architect Capital worked with Sullivan & Cromwell.
Products & Services
The core product remains the OnlyFans subscription platform itself, where creators set their own prices for subscriptions, pay-per-view content, and direct messages with fans.
The company also operates OFTV, a free, advertising-free, safe-for-work streaming app distributed across iOS, Android, Apple TV, Roku, Fire TV, Android TV, and Samsung TVs, carrying content from more than 100 creators across fitness, cooking, and lifestyle categories.
OnlyFans has continued expanding its community features beyond adult content, adding dedicated pages for sports, comedy, and podcast creators as part of its push to broaden its mainstream appeal.
Leadership
Keily Blair has led OnlyFans as CEO since July 2023, having joined the company in 2022 from a London law firm. She succeeded Amrapali Gan, who took over from founder Tim Stokely in December 2021.
Stokely himself returned to the creator-platform space in 2025, launching Subs, a new monetization platform aimed at a broader range of genres.
Revenue & Valuation
Architect Capital disclosed in August 2026 that OnlyFans generated $1.5 billion in net revenue and $750 million in EBITDA, a roughly 50 percent margin, in its most detailed financial disclosure to date.
The company had earlier reported $7.22 billion in gross revenue and $1.41 billion in net revenue for fiscal 2024. Company leadership has confirmed the business has paid more than £600 million in UK corporate taxes to date, including £147 million in 2025 alone.
Following the Architect Capital stake sale, Architect has signaled an interest in helping build banking and credit products for OnlyFans creators, and the firm has confirmed the company is now eyeing a US initial public offering, a reversal from Blair’s earlier public position that going public was “not on the roadmap.”
Net Worth
OnlyFans, through parent company Fenix International Limited, carries a $3.15 billion valuation as of the May 2026 Architect Capital deal. That figure came in below earlier reported asks of $3.5 billion to $8 billion floated during Leonid Radvinsky’s attempts to sell a larger stake before his death, and analysts have described the eventual price as conservative relative to the platform’s cash generation.
Tim Stokely, who sold his shares years before departing as CEO, had an estimated net worth of $120 million in 2021, a figure that reportedly rose to approximately $150 million by 2022 and has remained roughly consistent since.
