Jaruma Biography: Husband, Age, Parents, Net Worth, Children, Kanyamata, Instagram, Meaning

Biography

Jaruma, born Hauwa Saidu Mohammed on October 26, 1993, is a prominent Nigerian entrepreneur and self-proclaimed sex therapist.

Hailing from Billiri Local Government Area in Gombe State, northern Nigeria, she attended New Capital Nursery and Primary School in Asokoro, Abuja, Nigerian Turkish International College, and later pursued studies in International Relations and Human Therapy at Istanbul Kultur University in Turkey (after beginning at Ahmadu Bello University, Zaria).

She ventured into various businesses from 2010 onward, including selling pots, hair, and dresses, as well as real estate. Her breakthrough came in 2016 when she gained widespread attention through a YouTube video promoting the therapeutic benefits of the Azanza Garckeana plant (known as silky kola or gorontula).

This led her to found Jaaruma Empire Limited, where she became famous (and controversial) for selling Kayanmata—a range of aphrodisiacs, herbal products, perfumes, and enhancers marketed to improve intimacy, relationships, and women’s sexual wellness.

Often described as one of Nigeria’s highest-paid and most successful sex therapists, Jaruma built a large following on social media platforms by leveraging her products and advice. She has one child, Sultan Isabor, from her marriage to Ross Fahad Isabor (2018–2021), which ended in divorce.

Nigerian entrepreneur and sex therapist
Jaruma
Wiki Facts & About Data
Real Name:	Hauwa Saidu Mohammed
Stage Name:	Jaruma
Born:	26 October 1993 (age 32 years old)
Place of Birth:	Billiri, Gombe State, Nigeria
State Of Origin:	Gombe State
Nationality:	Nigerian
Education:	New Capital Nursery and Primary School, Nigerian Turkish International College, Ahmadu Bello University, Istanbul Kultur University
Height:	N/A
Parents:	Saidu Mohammed, Aisha Mohammed
Siblings:	N/A
Spouse:	Ross Fahad Isibor (m. 2018-2021)
Boyfriend • Partner:	Samuel Eto’o (ex.)
Children:	Sultan Isabor
Occupation:	Entrepreneur • Sex Therapist
Net Worth:	$500,000-$3 million (USD)

Early Life & Education

Hauwa Saidu Mohammed, popularly known as Jaruma, was born on October 26, 1993, in the Billiri Local Government Area of Gombe State, northern Nigeria. She belongs to the Tangale ethnic group, a prominent community in the Billiri region.

Raised in a Muslim household, Jaruma grew up in a family where Islamic values formed the foundation of daily life, consistent with the cultural and religious norms of Gombe State. Her parents, Saidu Mohammed (father) and Aisha Mohammed (mother), both from Gombe State, instilled in her a sense of independence and ambition from an early age.

Details about her siblings remain scarce in public records, with no confirmed information available about brothers or sisters. Jaruma spent significant portions of her childhood and youth in Abuja after her family relocated there.

She completed her early education at New Capital Nursery and Primary School in Asokoro, Abuja, followed by secondary schooling at Nigerian Turkish International College (also known as Nigeria International College) in Wuse 2, Abuja.

In 2007, she gained admission to Ahmadu Bello University (ABU) in Zaria, where she began her studies but later transferred abroad after three years. She continued her education at Istanbul Kultur University in Turkey, earning a degree in International Relations and Human Therapy.

This blend of Nigerian and international exposure during her formative years helped shape her entrepreneurial drive, leading her to return home and establish various businesses starting around 2010.

Career

Hauwa Saidu Mohammed, widely known as Jaruma, is a Nigerian entrepreneur, self-proclaimed sex therapist, and founder of Jaaruma Empire Limited. Her career began after she returned to Nigeria from studying abroad, starting around 2010.

She tried several businesses, including selling pots, hair extensions, and dresses, and working in real estate. These early efforts gave her practical experience and helped her build capital. In 2016, she gained attention by launching a YouTube channel to discuss the Azanza Garckeana plant (also known as gorontula, silky kola, snot apple, or African chewing gum).

She discussed its natural benefits for conditions like diabetes, heart problems, and vaginal health, and promoted it as a natural aphrodisiac. The channel became popular, leading her to focus on herbal wellness products.

Jaruma then started Jaaruma Empire Limited, which became known for Kayanmata—a line of aphrodisiacs, perfumes, enhancers, teas, cooking oils, silky kola products, and other intimacy aids mainly marketed to women. Her brand grew quickly through social media platforms like Instagram, YouTube, Facebook, and TikTok, where she shares advice, testimonials, and product promotions.

She is often described as one of Nigeria’s most successful sex therapists, reportedly earning tens of millions of naira each month at her peak, with her business based in Abuja. Jaruma has also offered premium services, charging high consultation fees, as seen on shows like The Real Housewives of Abuja.

She supports women’s health issues, such as early testing for vaginal infections and cervical cancer, and has been involved in philanthropy, including youth empowerment and donations. Her career has included several controversies, including public disputes with actress Regina Daniels, legal battles over defamation, accusations of selling unapproved products, and criticism from groups like HURIWA calling for regulatory proof.

Personal Life

Hauwa Saidu Mohammed, popularly known as Jaruma, was born on October 26, 1993, making her 32 years old. She has been married once, to businessman Ross Fahad Isibor (sometimes referred to as Ross Fahad Isibor), with the marriage occurring around 2018 and ending in divorce by 2021.

Jaruma has described the union as motivated in part by a desire to counter societal criticism of her intimacy-enhancing products (Kayanmata) while unmarried, and she has also called it partly for content creation and to project a certain image for her business.

In 2022, her ex-husband publicly stated on social media that he had divorced her long ago and urged her to stop using his name or old videos to promote her products. From this marriage, Jaruma has one child, a son named Sultan Isabor.

Jaruma revealed in August 2025 that she had dated only two men in her life before her marriage: international footballer Samuel Eto’o and an unnamed Nigerian vice president, whom she described as a “spiritual husband” and declined to name due to potential security risks or powerful repercussions.

She has linked these past relationships to her ability to live luxuriously, even before building her Kayanmata empire. Post-divorce, she has occasionally shared hints about new romantic interests, including claims in 2024 that marriage brings poverty while showcasing a partner’s wealth.

Jaruma‘s personal life has frequently overlapped with controversies that keep her in the headlines. In 2022, she faced arrest and remand in Suleja Prison following a defamation petition from billionaire Ned Nwoko (husband of actress Regina Daniels), who accused her of spreading false claims about his marriage and the influence of her products. This stemmed from earlier social media exchanges where she commented on their relationship dynamics.

She has also faced ongoing accusations of promoting unverified, charm-like, or potentially harmful products, drawing criticism and calls for regulatory oversight from groups concerned about her herbal aphrodisiacs. Additionally, she has spoken publicly about past challenges, including revelations in 2024 about being introduced to hard drugs by a late plastic surgeon and a billionaire’s wife.

More recently, in January 2026, veteran Nollywood actor Emeka Ike publicly called her out and threatened legal action, accusing her of misleading his son Michael Ike into creating explicit content for her Kayanmata promotions, using his name and image without permission, and derailing the young man’s education and future plans.

Ike expressed deep disappointment, blaming influences including his ex-wife, and demanded the removal of all related material while describing the situation as disgusting and in need of rehabilitation.

Net Worth

Hauwa Saidu Mohammed, popularly known as Jaruma, the founder of Jaaruma Empire Limited and a prominent Nigerian entrepreneur and sex therapist, has an estimated net worth ranging from $500,000 to $3 million (approximately ₦800 million to ₦4.8 billion, depending on exchange rates).

This figure reflects her success through the sale of Kayanmata products, herbal aphrodisiacs, enhancers, and related wellness items, which have generated substantial revenue via online marketing, high-value consultations (such as ₦1 million in-person sessions), and brand partnerships.

Her income streams include monthly earnings reportedly in the tens of millions of naira during peak periods, sales of premium products such as silky kola-based items, and her Abuja-headquartered business empire.

While some sources suggest higher valuations (up to $5 million or more in recent estimates), the conservative range of $500,000 to $3 million aligns with publicly discussed figures tied to her entrepreneurial ventures, philanthropy, and lifestyle.

Jaruma‘s wealth has enabled notable displays of luxury, including international travel and generous donations, solidifying her status as one of Nigeria’s most successful independent female entrepreneurs in the wellness sector.

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