Vivian Tu Biography: Net Worth, YouTube, Businesses, Height, Ethnicity, Age, Podcast, Books, Parents

Vivian Tu, known professionally as Your Rich BFF, is an American financial educator, author, and entrepreneur who rose to prominence for delivering accessible wealth-building advice through social media platforms.

She first gained widespread recognition in 2021 during the pandemic when her short-form TikTok videos simplified complex investment strategies for younger audiences and marginalized communities.

Her credibility stems from her background as a former Wall Street equity trader, where she developed firsthand expertise in markets and portfolio strategy.

By translating high-level financial concepts into relatable, jargon-free guidance, she built a powerful digital brand that expanded into publishing, podcasting, and media entrepreneurship, establishing herself as a leading voice in modern financial literacy.

Quick Facts

• Full Name: Vivian Tu
• Nickname: Your Rich BFF
• Date of Birth: October 23, 1993
• Age: 32 years old
• Gender: Female
• Place of Birth: Maryland, United States
• Nationality: American
• Profession: Financial Educator, Author, and Entrepreneur
• Height: 5 feet 4 inches
• Weight: 120 lbs
• Eye Color: Brown
• Hair Color: Black
• Parents: N/A
• Siblings: N/A
• Spouse: N/A
• Children: N/A
• Relationship Status: In a relationship
• Religion: Christianity
• Ethnicity: Chinese American
• Net Worth: $6 million

Early Life and Education

Vivian Tu is now at the age of 32 and was born on October 23, 1993.

She grew up in Maryland in a household shaped by immigrant parents from China who emphasized discipline, education, and financial stability.

Observing her parents’ frugal habits and structured approach to money management influenced her long-term philosophy on wealth-building.

Vivian Tu attended local public schools before enrolling at the University of Chicago, where she earned a Bachelor of Arts degree in Economics in 2015.

Her academic foundation in economic theory and market systems prepared her for entry into the competitive environment of Wall Street.

Personal Life

Vivian Tu resides in New York City, where she manages her media company and investment activities.

She has openly discussed how her upbringing as the daughter of immigrants shaped her understanding of social mobility and financial empowerment.

Vivian Tu is currently in a long-term relationship but is not married and has no children.

While she occasionally references her partner in discussions about shared financial planning and lifestyle decisions, she maintains clear boundaries between her public financial guidance and her private life.

Career

Vivian Tu began her professional career at J.P. Morgan as an equity trader on the industrials desk shortly after graduating from university.

She spent more than two years working in the fast-paced environment of Wall Street before transitioning into the technology and media sector, where she worked in sales and strategy at BuzzFeed.

Vivian Tu launched Your Rich BFF in 2021, leveraging her finance background to create educational content across TikTok and other platforms.

Her digital presence expanded rapidly, leading to television appearances on major news programs and collaborations with financial institutions.

Vivian Tu is the founder and CEO of her own media company, which oversees her educational content, brand partnerships, and podcast ventures.

In 2023, she published a bestselling book focused on financial empowerment and hosts the podcast Net Worth and Chill, where she interviews public figures and experts about their financial journeys.

Awards

• Year: 2023
• Award: Forbes 30 Under 30
• Category: Education

• Year: 2022
• Award: Shorty Award
• Category: Finance

• Year: 2024
• Award: TIME100 Most Influential Creators

• Year: 2023
• Award: Wealth Management Industry Award
• Category: Finalist

Net Worth

Vivian Tu has an estimated net worth of $6 million.

Her wealth is derived from diversified revenue streams, including advertising partnerships, sponsored content agreements, book royalties, podcast sponsorships, speaking engagements, and her personal investment portfolio.

Social Media

• Instagram: @your.richbff
• X: @yourrichbff
• TikTok: @yourrichbff
• YouTube: @YourRichBFF

Books

• Rich AF: The Winning Money Playbook for Women and Modern Achievers (2023)