How to Choose a Great Business Name for Your Company

How to Choose a Great Business Name for Your Company

Posted By Kaptain Kush

Picking a great name for your business is one of the most important things you can do when starting up. Not only will it help you stand out from the competition, but it will also make it easier for customers to find and remember you.

There are 15 things you should keep in mind when choosing a business name:

  1. Keep it short, sweet, and easy to remember: The best business names for sale are short, sweet, and easy to remember. You want your customers to be able to easily recall your name when they need your services.
  2. Avoid using initials: While using initials in your business name may make it easy for you to remember, it can be confusing for customers. Stick to using actual words in your name.
  3. Make sure the domain is available: In today’s digital world, it’s important to have a website for your business. Before settling on a name, make sure the domain name is available so you can build a professional-looking website.
  4. Beware of trademark issues: When picking a business name, you want to avoid any potential trademark issues that could arise. Do a quick search online to see if there are any businesses with a similar name to the one you’re considering.
  5. Consider your target market: When choosing a business name, it’s important to consider your target market. If you’re targeting a local market, you may want to include the city or state in your name. For example, “Joe’s Plumbing – Serving Seattle.”
  6. Make it unique: You want your business name to be unique so it stands out from the competition. Avoid using common words and phrases that could be associated with other businesses.
  7. Brainstorm with friends and family: When you’re stuck on finding the perfect business name, it can be helpful to brainstorm with friends and family. Get their input on what they think would be a good name for your business.
  8. Use a thesaurus: If you’re having trouble coming up with a unique name, try using a thesaurus to find different words that have the same meaning. This can help you come up with some creative options.
  9. Consider your business’s mission: When thinking of names for your business, consider what your business’s mission is. What are you trying to achieve? What values do you want to convey? Your name should reflect these things.
  10. Keep it simple: You don’t want your business name to be too complicated or hard to pronounce. Keep it simple so customers can easily remember it and say it.
  11. Avoid using numbers and hyphens: Using numbers or hyphens in your business name can make it harder for customers to find you online and remember your name. Stick to using actual words in your name.
  12. Make sure the name is available on social media: In today’s digital world, it’s important to have a strong presence on social media. When choosing a business name, make sure the username is available on all the major platforms like Facebook, Twitter, and Instagram.
  13. Test it out: Once you’ve narrowed down your options, test out the names by saying them aloud or asking others what they think of the name. This can help you determine if the name is easy to say and remember.
  14. Get feedback from customers: Once you’ve chosen a business name, it’s important to get feedback from customers. Ask them what they think of the name and if it’s easy to remember.
  15. Make sure you love it: Last but not least, make sure you absolutely love the name you choose! You’ll be saying it a lot, so you want to make sure you’re happy with it. If you follow these 15 tips, you’ll be well on your way to choosing a great business name for your company. Just remember to keep it short, sweet, and easy to remember. 


Picking the perfect business name can be tricky, but it’s important to choose something that is easy to remember, unique, and reflective of your company’s mission. Use these tips to help you choose the perfect name for your business.

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