Top 30 Instagram Models Redefining Beauty and Style

Posted By Kaptain Kush

Compiling the top 30 Instagram models showcases some of the platform’s most influential and popular women. Renowned for their striking beauty, impeccable fashion sense, and overall lifestyles, these models have garnered millions of followers, turning them into household names.

From Kendall Jenner to Gigi Hadid, these influential figures have left an indelible mark on the beauty and fashion world, continually inspiring their vast audience.

Their robust social media presence has led to lucrative modelling contracts and sponsorships and provided a platform for championing significant causes like body positivity and mental health awareness.

These models represent a new breed of supermodels, approachable and relatable to their followers, transcending the traditional role of being mere faces on magazine covers. With their substantial influence, they have emerged as pioneers in the industry, paving the way for future generations of models.

30. Solange Franklin

Solange Franklin

The United States Solange Franklin Reed is a highly skilled fashion stylist who has established herself in the business. She started working as an independent stylist in 2015, and since then, she has styled editorials, runways, and celebrities, among other things. 

She has over 42.1K followers on Instagram. She has received numerous honours for her impeccable style and innovative vision, including the prestigious New Wave: Creative title at the 2019 Fashion Awards. This honour recognizes her exceptional talent and dedication to the fashion industry.

29. Alessandra Ambrosio

Alessandra Ambrosio

Alessandra Corine Ambrosio is a well-known model hailing from Brazil. She has gained recognition for her extensive work with Victoria’s Secret, where she was a spokesmodel for the company’s PINK line and held the prestigious title of Victoria’s Secret Angel for over a decade, from 2004 to 2017. Over 11.8 million people on Instagram have followed Alessandra. 

In addition to her work with Victoria’s Secret, Alessandra has also lent her talents to various high-end fashion houses, including Christian DiorArmaniRalph Lauren, and Next. Her impressive resume solidifies her as one of the most sought-after models in the industry.

28. Joan Smalls

Joan Smalls

Joan Smalls Rodriguez, a renowned model and television personality, hails from Hatillo, Puerto Rico, where she was born on July 11, 1988. Her modelling journey began in 2007 and has been nothing short of remarkable; with her quickly becoming a prominent name in the fashion industry, she has over 5.7M followers on Instagram. 

She has graced the ramp for top-notch designers, including Givenchy, Gucci, Prada, and Louis Vuitton. Her talent and hard work have made her a force to be reckoned with in modelling.

27. Stella Maxwell

Stella Maxwell

Stella Maxwell, a stunning model of Belgian origin, has made a name for herself in the fashion industry. Having spent most of her life in New Zealand, Stella has established an impressive career as a Victoria’s Secret Angel and has worked with various high-end brands, including Chanel, Versace, and Max Factor. 

Her striking looks and undeniable talent have earned her immense recognition in the industry, making her one of the most sought-after models in the world. Maxwell has over 8 million followers on Instagram. 

26. Natasha Poly

Natasha Poly

Natasha Poly is a well-known Russian model born on July 12, 1985. Her real name is Natalia Sergeevna Polevshchikova. Her modelling career has been highly successful, as she has been featured in numerous high-profile fashion advertisement campaigns and magazine covers. Natasha has over 1.2 Million followers on Instagram. 

She has also walked the runway for various fashion shows. Poly‘s popularity soared during the mid to late 2000s, with Vogue Paris even labelling her as one of the top 30 models of that decade. To date, she has graced a total of 61 Vogue covers.

25. Irina Shayk

Irina Shayk

Irina Shayk, a beautiful and talented Russian model and television personality, has made a name for herself in the fashion industry through her numerous appearances in the iconic Sports Illustrated Swimsuit Issue. Over 22 million people follow Irina on Instagram. 

Her stunning features and undeniable charm have also landed her several high-profile brand ambassador roles, including those for Armani Exchange, Guess, and L’Oréal. With her impressive portfolio and undeniable talent, it’s no wonder why Irina Shayk is such a sought-after figure in modelling and entertainment.

24. Rosie Huntington-Whiteley

Rosie Huntington-Whiteley

Rosie Huntington-Whiteley has established herself as a prominent figure in the modelling and acting industries. Her striking beauty, impeccable sense of style, and approachable demeanour have contributed to her popularity among fans and colleagues.

Beyond her successful career as a model and actress, Huntington-Whiteley has also proven herself a savvy businesswoman by creating her own fragrances, lingerie, and swimwear line. Her entrepreneurial spirit has undoubtedly played a significant role in solidifying her status as a multi-talented and accomplished individual. Over 18.7 million followers on Instagram have followed her. 

23. Anja Rubik

Anja Rubik

Anja Rubik, a woman of many talents, hails from Poland and is widely known for her impressive career as a model, activist, philanthropist, and entrepreneur. She has been one of the fashion industry’s most prominent and recognizable faces for decades. Her striking features have graced countless magazine covers, as well as runways and campaigns for some of the biggest fashion houses in the world.

In recognition of her outstanding contributions to the field, French Vogue gave Rubik the title “top model” back in 2009. Anja has over 1.6 Million followers on Instagram. Even today, she continues to influence and shape the fashion industry in new and exciting ways.

22. Devon Windsor

Devon Windsor

Starting at 14, Devon Windsor embarked on a modelling career that has taken her far and wide. Throughout her time in the industry, she has been fortunate enough to work with some of the biggest brands, including Victoria’s Secret, Ralph Lauren, and Tommy Hilfiger.

Not only that, but she has also graced the runway for numerous fashion shows, such as the highly coveted Victoria’s Secret Fashion Show and New York Fashion Week. With such an impressive resume under her belt, it is clear that Windsor is a force to be reckoned with in the modelling world. Devon has gained over 4.6 million followers on Instagram. 

21. Taylor Hill

Taylor Hill

Taylor Marie Hill, a renowned American model, has established a formidable reputation in the fashion industry. Her outstanding work with Victoria’s Secret has made her a household name, and she has been a regular feature in the brand’s annual fashion show since 2014.

Additionally, Taylor has made significant contributions to other high-end brands, including Ralph Lauren, Michael Kors, and Carolina Herrera. On Taylor‘s Instagram handle, she has over 23 million followers. Her stunning appearances and impressive modelling skills have earned her widespread recognition and praise from fans and industry experts.

20. Romee Strijd

Romee Strijd

Romee Strijd, a stunning model from the Netherlands, has succeeded greatly in the fashion industry. Having previously held the prestigious Victoria’s Secret Angel title, she graced the brand’s annual fashion show for five consecutive years, from 2014 to 2018.

Her impressive repertoire also includes working for renowned brands such as Alexander McQueen, Michael Kors, and Carolina Herrera. In addition to her extensive resume, Romee has been featured in several top-tier publications, including Vogue, Elle, and Harper’s Bazaar. Her Instagram page has over 8 million followers.

19 Jon Kortajarena

Jon Kortajarena

Jon Kortajarena Redruello is a handsome, talented fashion model and actor from Spain. His impressive portfolio boasts successful advertising campaigns with top fashion brands such as Just Cavalli, Versace, Giorgio Armani, Bally, Etro, Trussardi, Diesel, Mangano, Lagerfeld, and Pepe Jeans.

However, he has gained significant recognition for his consecutive seasons with H&M, Zara, Guess, and Tom Ford. His charming personality and striking looks have made him a popular figure in the fashion industry. He has gained over 4 million followers on Instagram. 

18. Francisco Lachowski

Francisco Lachowski

Francisco Lachowski is a renowned fashion model hailing from the beautiful country of Brazil. His birthplace is Curitiba, and his date of birth is May 13, 1991.

Francisco has become a household name in the fashion industry with his impressive resume of brand endorsements, including but not limited to Dior Homme, Balmain, Hugo Boss, Etro, L’Oréal, Armani Exchange, H&M and Tommy Hilfiger. He has also been honoured with the title of ‘Industry Icon’ by and has been recognized as one of the ‘Sexiest Men’ since 2015. Francisco has over 1.4 million Instagram followers.

17. Sierra Skye

Sierra Skye

Sierra Egan, who also goes by the name Sierra Skye, hails from California, United States of America. As of 2019, she is 23 years old. The stunning model comes from a mixed heritage of Italian and Native American ancestry.

She has over 2.8 million followers on Instagram, Sierra‘s love for modelling started at a young age, and she pursued it passionately throughout her school and college years. Her unique look and exceptional talent significantly impacted the modelling industry.

16. Lucky Blue Smith

Lucky Blue Smith

Lucky Blue Smith is a well-known American fashion model, actor, and musician with various talents. When he was discovered at the tender age of 10, his modelling career took off, and it continued to soar when, at the age of 12, he signed with an international modelling agency.

He is well-liked by people from all walks of life due to his accomplishments; Lucky has over 2. 8 million followers on Instagram.

15. Liu Wen

Liu Wen

Liu Wen, a stunning and accomplished Chinese model with over 6 million Instagram followers, was named China’s first real supermodel by The New York Times in 2012. With her beautiful features and undeniable charm, Liu Wen has won over many people in the fashion industry and beyond.

Her extraordinary success reflects her perseverance, commitment, and unwavering love for modelling.

14. Josephine Skriver

Josephine Skriver

Josephine Skriver, a highly successful Danish model and entrepreneur, has made a name for herself in the fashion industry with her exceptional work as an Angel for Victoria’s Secret from 2015 to 2021. Several leading fashion brands, such as Chanel, Dior, Gucci, and Prada, have also used her impressive catwalk skills.

In addition to her thriving modelling career, Skriver is also recognized as the co-founder of Joja, an athleisure brand that has become increasingly popular among consumers with its over 8.5 million followers on Instagram.

13. Ashley Graham

Ashley Graham

Ashley Graham is a multi-talented individual who has established herself as a well-known plus-size model, television presenter, entrepreneur, and body positivity advocate. Her commendable work in the fashion industry has earned her immense recognition and respect.

She has been at the forefront of promoting body diversity and challenging conventional beauty standards. Her relentless efforts paved the way for greater acceptance and inclusivity in fashion, topping the following models on Instagram with over 20.9 million followers.

12. Karlie Kloss

Karlie Kloss

Karlie Kloss is a multi-talented individual who has made significant contributions as a supermodel, entrepreneur, and philanthropist. She began her modelling career at 14 and has since graced over 40 international covers of Vogue magazine.

She has over 12.4 million followers on Instagram. Her impressive resume also includes walking for prestigious fashion houses like Chanel, Dior, and Versace. In 2013, she achieved the coveted Victoria’s Secret Angel status but chose to depart from the brand in 2015 to emphasize her studies more.

11. Barbara Palvin

Barbara Palvin

Barbara Palvin is an accomplished model who has been in the industry since she was just 13 years old. Her impressive portfolio boasts campaigns for some of the most renowned brands in the world, such as L’Oréal Paris, Victoria’s Secret, and Armani.

She has also been featured on the covers of leading fashion magazines like Vogue, Harper’s Bazaar, and Elle. With her stunning looks and undeniable talent, it’s no wonder she has become a household name in the modelling world, and Barbara has over 19.3 million followers on Instagram.

10. Hailey Bieber

Hailey Bieber

Hailey Baldwin Bieber is a multi-talented individual who has made great strides in modelling. She is known for her stunning looks and has been featured in ad campaigns for top fashion brands such as Guess, Ralph Lauren, and Tommy Hilfiger. Her beauty and poise have also earned her a place on the pages of popular magazines such as Vogue, Teen Vogue, and Harper’s Bazaar.

She built has built her Instagram with over 49.7 million followers. However, she is not just a pretty face, as she has also ventured into other entertainment areas, including hosting the MTV Europe Music Awards and appearing in the film Ocean’s 8. She has also shown her entrepreneurial skills by launching her skincare line, Rhode Skin. Hailey Bieber‘s success story is a testament to her hard

9. Adriana Lima

Adriana Lima

Adriana Lima, a multi-talented individual, hails from Brazil and is renowned for her exceptional skills as a supermodel, actress, and businesswoman. Her exceptional modelling abilities led her to be associated with Victoria’s Secret as an Angel for 19 years.

Adriana has over 15.9 million followers on her Instagram handle. In addition to this, she is also recognized as the spokesperson for Maybelline cosmetics and has been featured in numerous advertising campaigns for various other prestigious brands such as Dior, Louis Vuitton, and Versace.

8. Candice Swanepoel

Candice Swanepoel

Candice Swanepoel, a philanthropic South African model, has garnered widespread recognition for her Victoria’s Secret Angel work. Throughout her career, she has graced the runway in nine separate Victoria’s Secret Fashion shows, debuting as an Angel in 2010; Candice became famous with over 19.8 million followers on Instagram.

In addition to her Victoria’s Secret appearances, she has also been featured in numerous fashion shows and advertisements for some of the most prestigious brands and designers across the globe. Her talent and success have earned her a spot on Forbes’ list of top 10 earning models every year since 2010.

7. Miranda Kerr

Miranda Kerr

Miranda Kerr, a well-known and successful model and businesswoman, gained popularity in 2007 as one of the Victoria’s Secret Angels. She made history as the first Australian model to represent Victoria’s Secret and also represented the Australian department store chain, David Jones.

In addition to her modelling career, Kerr has ventured into entrepreneurship by launching her brand of organic skincare products called KORA Organics. Her success also extends to the literary world, as she has written a self-help book; Kerr has over 14 million followers on Instagram.

6. Gisele Bündchen

Gisele Bündchen

Gisele Bündchen is a well-known Brazilian supermodel with great success in her career. Apart from being a model, she is also a businesswoman and environmental activist who has actively promoted sustainable living. Her success in the fashion industry is unparalleled, and she has been recognized as one of the highest-paid models in the world by Forbes on several occasions.

Gisele has over 21.5M followers on Instagram, has graced over 1,200 magazine covers and has been the face of many renowned brands like Chanel, Dior, and Victoria’s Secret. Her contributions to the fashion industry have made her an icon for many aspiring models.

5. Chrissy Teigen

Chrissy Teigen

Chrissy Teigen is a woman of many talents and has established herself as a renowned personality in the modelling, television, and culinary fields. She has gained widespread recognition for her modelling career and has been featured in the Sports Illustrated Swimsuit Issue and on the front covers of various magazines.

Her versatility extends to her hosting skills; she has presented several popular TV shows, such as Lip Sync Battle and FABLife. Furthermore, Teigen is also an accomplished cookbook author who created her cookware product line. Chrissy has over 42.1 million followers on Instagram. 

4. Emily Ratajkowski

Emily Ratajkowski

Emily Ratajkowski is a multi-talented American celebrity recognized for her impressive work as a model, actress, and writer. Her career highlights include captivating performances in popular music videos such as Robin Thicke‘s Blurred Lines and Maroon 5‘s Love Somebody, as well as notable roles in successful films such as Gone Girl (2014) and We Are Your Friends (2015).

Emily has over 30 million followers on Instagram. Thanks to her impeccable modelling skills, Emily has also been the face of numerous high-profile brands, including DKNY, The Frye Company, Kerastase, Paco Rabanne, and DL1961.

3. Bella Hadid

Bella Hadid

Bella Hadid is a highly accomplished and renowned professional model who has been actively involved in the modelling industry since she was just 16 years old. Over the years, she has established herself as one of the most successful models globally, and her impressive modelling skills have earned her numerous accolades and recognition.

She has had the privilege of walking down the runway for some of the world’s most prestigious fashion houses, such as Dior, Chanel, and Victoria’s Secret. Additionally, Bella has graced the covers of many significant fashion magazines like Vogue, Harper’s Bazaar, and Elle. In recognition of her outstanding contributions to the fashion industry, she was named Model of the Year by the British Fashion Council in 2022. Bella has become famous with her over 59.1 million followers on Instagram.

2. Gigi Hadid

Gigi Hadid

A professional model and television personality, Gigi Hadid. At age 2, she started modelling and appeared in campaigns for Guess. She joined IMG Models in 2011, and at New York Fashion Week in 2014, she made her runway debut.

Since then, Gigi Hadid has modelled for some of the most prestigious fashion houses in the world, including Chanel, Versace, Balmain, and Victoria’s Secret. In addition, she has made numerous magazine covers, including those for Vogue, Elle, and Harper’s Bazaar. Gigi has become the second top Instagram model with over 78.7 million followers.

1. Kendall Jenner

Kendall Jenner

Kendall Jenner, a well-known American personality, became well-known due to her involvement with the reality series Keeping Up with the Kardashians. At 14, she started working as a model, taking part in photo shoots and print advertisements for businesses.

Her breakthrough years in 2014 and 2015, when she walked the runway for several high-end designers during the New York, Milan, and Paris fashion weeks, proved that Jenner’s dedication and hard work had paid off. She has appeared in numerous campaigns, editorials, and cover shoots for LOVE and several international Vogue issues, demonstrating how widely recognized her contributions to the fashion industry are. Jenner represents Estée Lauder as a brand ambassador. Kendall Jenner has become the most followed model on Instagram with 291M followers. 


The results of Kendall Jenner‘s perseverance and commitment to the fashion industry have been outstanding. She experienced her most successful years in 2014 and 2015, walking the runway for prestigious fashion houses during the New York, Milan, and Paris fashion weeks.

Her inclusion in numerous campaigns, editorials, and cover shoots for LOVE and international Vogue editions proves that her contributions to the industry have received recognition on a global scale. She also represents Estée Lauder as a brand ambassador. Unquestionably, Jenner has impacted the fashion industry, and she still commands respect.

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